Toronto Fitness Company Reaps the Rewards of Its COVID Pivot

TORONTO, Dec. 1, 2020 /CNW/ – Though the pandemic has affected them greatly, Toronto-based personal training company ‘Nielsen Fitness’ didn’t close up shop (or break the law) as a result of COVID precautions; instead they adapted their entire business model to continue serving clients through the pandemic with a focus on safety and the ‘long game’.

Poul Nielsen, CEO and fitness industry veteran says, “when COVID hit, we had to rapidly pivot from in-home personal training to virtual training.”

Though it wasn’t part of the original plan, “it was our only option if I wanted to keep my 20 employees working and clients – who needed us more than ever – working out,” says Nielsen.

As a result, instead of a pandemic sob story, Nielsen Fitness is busier than ever – and embracing the opportunities that have come their way as a result of this shift.

“It took us a good few months to work out the kinks but, now that we have, business is booming – I just hired four new team members, and our revenue in November was higher than January,” says Nielsen. “Going virtual has unlocked unlimited possibility for us geographically – and we’re so excited to be working with clients from across Canada, the United States and Europe.”

His team is enjoying the perks too. Says Nielsen: “My trainers are making more money, because they don’t need to travel and can therefore schedule more sessions into a day.”

On a personal note, Nielsen reports that it’s been incredibly fulfilling to be able to help people cope with the stress of COVID in a positive way and he’s on a mission to do that for as many people as possible.

– Hi-Res Photos Available Upon Request –

About Nielsen Fitness 

In business since 2006, Nielsen Fitness is proud to provide premium in-home training services (in Toronto) and virtual personal training (worldwide). Their process combines easily accessible virtual technology with the real-time direction from a second-to-none team of knowledgeable and experienced certified personal trainers. Nielsen Fitness delivers highly effective customized workouts that produce impressive results safely, and without relying on lots of space or equipment.

SOURCE Nielsen Fitness INC

For further information: For more information visit or contact: Poul Nielsen CEO, 416.356.2658, [email protected]

Related Links

Source Article

Read more

University of Toronto does too little, too late as staff, students contract COVID-19

TORONTO, Oct. 20, 2020 (GLOBE NEWSWIRE) — COVID-19 outbreaks at the University of Toronto highlight another missed chance to protect students and staff; Staff Union CUPE 3902 demands they do better. The University announced that as of October 10, 2020 it would limit access to on-campus activities but continues to require in-person instruction for some courses. As predicted, the protections came too late as COVID-19 outbreaks came to a head that same week among staff and students.

The announcement required all campus gyms and fitness centres to close, food services to shift to takeout-only, and for all “social gatherings and organized public events” to be subject to new limits of 10 people indoors and 25 people outdoors. The University also asked its principals and deans to “review” other “in-person activities, including instruction.” The Faculty of Arts & Science (the largest faculty on campus) announced on October 10, 2020 that all classes in the Faculty currently offered via hybrid dual delivery mode (with both online sections and in-person sections) would move completely online for the remainder of the fall semester. Disappointingly, classes offered in-person only have continued to be offered in the same manner. On October 13, 2020, after a number of predictable on-campus outbreaks, CUPE 3902 was advised that the University was finally ‘moving toward’ required screening for students and staff.

“Our members are already paying the price of U of T’s irresponsible attitude. Predictable COVID-19 outbreaks are happening on campus and we hold the University of Toronto responsible. It’s completely unacceptable,” says Amy Conwell, chair of Staff Union CUPE 3902. The union represents more than 10,000 contract academic workers at the University of Toronto. “To add insult to injury, U of T isn’t disclosing the real number of COVID-19 cases related to recent on-campus outbreaks. Canada’s top university needs to listen to its own world-class faculty if it wants to do better than the D-grade it received on its Fall reopening plan,” continues Conwell.

As early as July, CUPE 3902 and a coalition of other campus Unions including UTFA called for fall term classes to be offered online-only in anticipation of the second wave of COVID-19 cases currently sweeping the province. The University’s own expert epidemiologists agreed, noting that the University’s plan to hold in-person classes ignored the danger posed by aerosol transmission of COVID-19 and suggesting the University adopt reopening plans in line with those of other Ontario universities that went entirely or mostly online.

The University refused to meet with the coalition to discuss reopening plans despite public calls to do so from more than twenty professors of epidemiology, occupational and environmental health, global health, indigenous health, and social and behavioural health science. Staff unions requested that U of T establish proactive mandatory screening, on-campus testing, centralized contact logs, and take the Fall semester completely online. Instead, the University launched UCheck in September, a U of T branded voluntary self-assessment tool that pulls together widely known public health guidance.

Similarly, the University has taken the

Read more