Dentists rightfully see themselves first and foremost as professionals performing an important public service: promoting positive dental health for the communities in which they serve. What they are not traditionally as good at is marketing themselves effectively. The reasons for this are many: some dentists resist marketing because it somehow seems out of step with the Hippocratic oath. Others support the idea of stepping up their marketing activities in principle but just aren't sure how or where to start.
The bottom line is that marketing in and of itself is not antithetical to what it means to be a responsible doctor. In fact, if you believe in the value of your services, you could say that you owe it to yourself, your staff, your family and your community to more effectively get the word out about your services through effective dental marketing solutions.
Here are 5 tips for getting more patients via effective dental marketing solutions:
Tip # 1: Target high-response prospects such as new movers with direct mail campaigns:
Direct mail can be an very cost-effective way to get the word out about your practice to the prospects within driving distance of your office. Many dentists are understandably wary about direct mail because of anticipated low response rates. However, there is a way to drastically improve response rates: specifically target new movers in your area. New movers are simply the people who have recently moved into your neighborhood – either into apartments or homes – and who are therefore much more likely than average to be on the lookout for a new dentist. In fact, research shows that new movers are 4 to 8 times more likely to respond to direct mail advertising than are longtime residents.
Tip # 2: Offer prospects promotions and coupons:
When advertising via direct mail, it is always wise to offer special promotions, coupons or other incentives to prospects. Sound too costly to try? Think again: imagine taking a slightly lower margin (ie, higher cost) on a new patient's first visit and in exchange for effectively hooking them for multiple future visits. From a cost-benefit standpoint, your dental practice will be much better off by gaining these prospects' recurring business – even if you have to take a small cost hit in the short term. Every new client is potentially worth hundreds or thousands of dollars per year to your practice, so leveraging promotions and coupons is a smart way to capture those dollars.
Tip # 3: Identify something that sets you apart and promote it:
One of the golden rules of any good marketing plan is setting oneself apart from the competition. There are likely many other dental practices in your area that are competing for the same prospective patients you are. You need to find a way to set yourself apart. You can accomplish this without resorting to gimmicks like standing on your head or posing with Siberian tigers in your ads! The key is to home in on some key brand …
Time and time again there is a solution to every problem, challenge, obstacle or anything else that may cause us to fret. Ecclesiastes 3: 1-8. The Affordable Care Act never stated insurer had to do away with the underwriting process. Several elements to sell plans were implemented to conform and to be compliant with the law which included: essential health benefits which are all necessary; with the exception of pediatric dental and vision coverage, especially for someone who does not have minor children in their custody.
The other element is the fact that carriers could no longer deny coverage to consumers who has more than enough health related conditions with exorbitant premiums, terms in the insurance world “rated” because of preexisting conditions.
This is the major problem facing the health sector and why insurers are unable to measure their risk with finding reasonable rates for the American people. This is a shot in the dark for insurance companies to play a guessing game of not knowing who has chronic health problems on a regular basis and what the cost would be to accurately provide care at reasonable prices. Actuaries’ calculate insurance with a purpose; to estimate risk. No measuring stick, no wonder why carriers have lost money over the last several years and are ready to bail out.
The government involvement in the insurance industry is to govern, not necessarily to run the insurance business. It is sad that large carriers are allowing the government to dictate and rule out the main premise of insurance. This business is built on risk factors. There is no difference if you wanted to purchase homeowners, auto; or any other type of insurance, there are risks with insuring property. Our physical bodies are a higher risk since we are moving objects on the go all the time, we wear out and break down time to time and have to be repaired and healed.
Why aren’t insurers addressing this fact with lawmakers? What are the chances of a mechanical breakdown with stationary buildings? Physical buildings breakdown due to neglect and lack of maintenance, or if someone physically damaged the property for whatever reason. When was the last time you purchased property and casualty insurance and your risk wasn’t taken into consideration for how much you will be charged in premium dollars? Well, it is no different with health insurance.
There is a solution and a plan that will work. It is not about taxes, neither is it about how many people will lose coverage, cutting back on Medicaid, squeezing the poor, the rich getting richer or the other non sense we hear from politicians. Insurers need to be bold and follow the guidelines of the current law, go back to the underwriting process, deny no one coverage and have affordable premiums based on risk the way it was in time past; prior-Affordable Care Act.
As consumers, it is our responsibility to take care of these earthly bodies and to protect our finances while we are …
Much has been said about the latest in the healthcare sector. Politicians’ continue to bicker and have no solid plan to replace the current plan. Certain Analysts believe if this Trump Administration plan passes the Senate their proposal will leave over 23 million people without coverage by the year 2026. The Affordable Care Act law is and was simply put in place to help the American people who were once unable to get any type of coverage, finally get the care he or she may need. Secondly, it has also helped more than enough individuals with pre-existing conditions get coverage as well. And thirdly there is the concern of affordability; this is for people who do not have enough money to pay for insurance on their own, the current law provides financial assistance for those eligible to receive money from the government.
The problem with today’s guidelines are the plans are based on: age, geographic location, the ability to pay, the rising cost of medical technology and taxes. Notice there is nothing mentioned about your overall health conditions. Until the underwriting process is brought back into the equation, then insurers’ will never be able to accurately measure their risk and set premium prices at affordable rates. The message to insurers’ is the fact that no one should be denied health insurance due to their finances or health related conditions to help protect against their financial losses when and if they occurred.
During this era a majority of insurance companies especially those that specialize in the health sector jumped on the band wagon with lower premiums knowing financial assistance would be there to help pay for coverage. Plans were and are designed to basically take the American peoples’ money first before paying any claims. Once the claims began to come from more than enough people, then insurers’ realized their premiums were set too low and began experiencing financial losses. There is no coincidence today why as consumers we hear about large health carriers pulling out of the marketplace and are no longer willing to participate this coming 2018 season under the ACA format.
The solution for consumers, we have to educate ourselves and grasp a good understanding and not listen to all the rhetoric in the media. We need a suite of insurance products to benefit us in the event there are some types of loss. Whether its a loss of life, the inability to work for certain period of time, or failing health our money needs to be protected at reasonable rates. Do this now while you are still healthy with the right kind of life and health insurance plans; underwriting is the key.
There are more than enough life and health insurance companies who offer benefits to protect your money. They never moved into this whole affordable care dilemma. Insurance today is still being sold on the premise of an individual’s risk factors. These type of plans whether they are: accident, cancer, critical illness, dread disease, hospitalization, preventive care …