Health systems are seeking long-term health tech tie-ups

  • Hospital CIOs are currently eyeing health tech partners for the long haul.
  • And health systems that demonstrate clear ROI, like Amwell and Health Catalyst, are in a solid position to win deals.
  • Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Digital Health industry with the Digital Health Briefing. For a limited time, you can try the Briefing for a full week for just $1!

Health system leaders think health tech companies have long-term potential, and they’re starting to see value in these companies beyond a COVID-19-colored lens: A survey of 20 health system CIOs and innovation leaders shows over 60% are interested in investing in platforms that target patient experience, telehealth, and operational efficiency.

US health systems most coveted digital health solutions

Health systems are eyeing health tech partners.

Business Insider Intelligence


The coronavirus pandemic severely impacted health systems’ budgets, which fast-tracked health system-health tech partnerships: 

  • Health systems faced steep financial losses, leaving them scrambling for ways to restore revenue. From March 1 to June 30 of this year, US hospitals and health systems lost nearly $203 billion, per the AHA. These losses can be largely attributed to lower patient volumes, cancellations of elective procedures, and the costs of additional logistics, support, and PPE supplies. Despite a $175 billion relief package from Congress, health systems still had to invest in care solutions and resort to furloughing or laying off employees for some financial padding.  
  • To contend with newfound healthcare delivery and operational woes, health systems quickly turned to digital solutions to stay afloat. Virtual care became a go-to healthcare delivery option almost overnight—telehealth vendors secured millions in funding from health systems’ VC arms as they looked to implement digital health solutions to recoup revenue. For instance, Genesis Health System invested in Bright.md to virtualize and streamline its healthcare delivery operations—which allowed it to reach patients amid widespread stay-at-home orders and optimize its provider workforce. 

Health tech startups that prove they have ROI potential will usher in a wave of tie-ups with eager health systems. With health systems already struggling to hold onto their shrinking budgets, startups will have to prove clear value to reel in health system customers: 50% of health systems think their budgets will not normalize for at least one year, per Dreamit Ventures-MedCityNews.

A 2020 Center for Connected Medicine survey of 130 health system executives shows telehealth tools and virtualization of administrative tasks produced the highest ROIs—which will likely capture the interest of health systems.

For example, Northwell Health, one of the largest health systems in the US, reported a $1.2 billion financial loss due to the pandemic—yet in August, the health system partnered with health data company, Health Catalyst, to leverage its analytics capabilities to boost precision medicine efforts and reduce spending on extraneous tests and procedures. 

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VIDA Fitness Partners with the National Academy of Sports Medicine to Offer 20 Scholarships for Black Students Seeking Careers as Personal Trainers

WASHINGTON–(BUSINESS WIRE)–Oct 26, 2020–

VIDA Fitness is launching the Personal Training & Scholarship Mentorship Program in partnership with National Academy of Sports Medicine (NASM). The purpose of the program is to create more opportunities for Black aspiring personal trainers to have access to the certification program, textbooks, and mentorship necessary to launch a successful career in Washington, DC, Maryland, and Virginia.

“We want to bring more diversity into the fitness industry,” said David von Storch, President and Founder of VIDA Fitness. “This program will be a launchpad for individuals who are looking for ways to start successful careers. It will also help us meet hardworking, innovative Black trainers who may become future team members in the fitness industry.”

VIDA encourages Black students, returning citizens, fitness freelancers, and anyone who has demonstrated dedication, experience, and interest in pursuing a career in health and fitness to apply.

VIDA has appointed a Diversity & Inclusion Board that will review and interview the applications on a rolling basis. Over the next 6 – 12 months, twenty scholarship recipients will enter NASM’s Personal Training program, which is the fitness industry’s most respected certification. Upon successful completion of the NASM program and the certification exam, graduates will be invited to VIDA for a personal training mentorship.

“Our community of fitness professionals is strengthened by its diversity and its ongoing commitment to continuing education,” said Laurie McCartney, President of NASM. “We are proud to partner with VIDA Fitness on this very important initiative that will truly transform lives.”

VIDA Fitness will review applications on a monthly basis. For details about eligibility requirements and the application process, https://vidafitness.com/scholarship.

About VIDA Fitness: With 6 uniquely designed and thoughtfully laid out locations in downtown Washington, DC and Arlington, VA, VIDA Fitness provides industry-leading facilities and programming, all powered by the best fitness professionals to support you in achieving your goals, and creating a community where people of shared values can make meaningful personal connections.

About NASM: Now in its 33rd year, the National Academy of Sports Medicine (NASM) has remained the international standard in fitness education due to the high quality of fitness professionals they produce and the scientific rigor of their programs. NASM offers a best in class Certified Personal Training program along with major specializations in Nutrition Coaching (CNC), Sports Performance (PES), and Corrective Exercise (CES).

View source version on businesswire.com:https://www.businesswire.com/news/home/20201026005138/en/

CONTACT: Alyson Campbell

Heart & Soul PR for NASM

646.895.2841

KEYWORD: UNITED STATES NORTH AMERICA MARYLAND VIRGINIA DISTRICT OF COLUMBIA

INDUSTRY KEYWORD: EDUCATION HEALTH SPORTS OTHER SPORTS FITNESS & NUTRITION CONTINUING TRAINING

SOURCE: National Academy of Sports Medicine

Copyright Business Wire 2020.

PUB: 10/26/2020 09:00 AM/DISC: 10/26/2020 09:02 AM

http://www.businesswire.com/news/home/20201026005138/en

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VIDA Fitness Partners with the National Academy of Sports Medicine to Offer 20 Scholarships for Black Students Seeking Careers as Personal Trainers – Press Release

WASHINGTON–(Business Wire)–VIDA Fitness is launching the Personal Training & Scholarship Mentorship Program in partnership with National Academy of Sports Medicine (NASM). The purpose of the program is to create more opportunities for Black aspiring personal trainers to have access to the certification program, textbooks, and mentorship necessary to launch a successful career in Washington, DC, Maryland, and Virginia.

“We want to bring more diversity into the fitness industry,” said David von Storch, President and Founder of VIDA Fitness. “This program will be a launchpad for individuals who are looking for ways to start successful careers. It will also help us meet hardworking, innovative Black trainers who may become future team members in the fitness industry.”

VIDA encourages Black students, returning citizens, fitness freelancers, and anyone who has demonstrated dedication, experience, and interest in pursuing a career in health and fitness to apply.

VIDA has appointed a Diversity & Inclusion Board that will review and interview the applications on a rolling basis. Over the next 6 – 12 months, twenty scholarship recipients will enter NASM’s Personal Training program, which is the fitness industry’s most respected certification. Upon successful completion of the NASM program and the certification exam, graduates will be invited to VIDA for a personal training mentorship.

“Our community of fitness professionals is strengthened by its diversity and its ongoing commitment to continuing education,” said Laurie McCartney, President of NASM. “We are proud to partner with VIDA Fitness on this very important initiative that will truly transform lives.”

VIDA Fitness will review applications on a monthly basis. For details about eligibility requirements and the application process, https://vidafitness.com/scholarship.

About VIDA Fitness: With 6 uniquely designed and thoughtfully laid out locations in downtown Washington, DC and Arlington, VA, VIDA Fitness provides industry-leading facilities and programming, all powered by the best fitness professionals to support you in achieving your goals, and creating a community where people of shared values can make meaningful personal connections.

About NASM: Now in its 33rd year, the National Academy of Sports Medicine (NASM) has remained the international standard in fitness education due to the high quality of fitness professionals they produce and the scientific rigor of their programs. NASM offers a best in class Certified Personal Training program along with major specializations in Nutrition Coaching (CNC), Sports Performance (PES), and Corrective Exercise (CES).

Alyson Campbell

Heart & Soul PR for NASM

646.895.2841

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