Fitness App Market 2020 provides an in-depth insight of Sales and Trends Forecast to 2026

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Dec 01, 2020 (AmericaNewsHour) —
The Global fitness app market size is anticipated to reach over USD 14.7 billion by 2026, according to a new study published by Polaris Market Research. In 2017, the fitness and activity tracking segment dominated the market, in terms of revenue. North America is expected to be the leading contributor to the global fitness app industry during the forecast period.
A significant increase in the obese population, changing lifestyles, and increasing health concerns primarily drive the market growth. Other driving factors include increasing occurrence of diseases associated with obesity, increasing disposable income, and increasing awareness regarding health and nutrition. The increase in obesity related diseases such as diabetes and hypertension along with sedentary lifestyles of consumers further propel the market growth.

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The number of memberships for health clubs and gyms has increased significantly over the years, further promoting the growth of fitness app industry. Increasing demand in developing nations, increasing penetration of mobile devices, and availability of high-speed internet services is expected provide numerous growth opportunities to the fitness app industry players during the forecast period.

A few major fitness apps available in the market include Runtastic Results, Calorie Counter & Diet Tracker, and Sweat, Kayla Itsines Fitness among others. Runtastic Results: Workout & Strength Training is offered by the Austrian company Runtastic. As part of the primary marketing strategy in fitness app industry, the company offers a wide range of portfolio with 20 different mobile apps running on all platforms. Runtastic was bought by Adidas in 2015 to increase its market share in the global fitness market industry. Sweat: Kayla Itsines Fitness is an app offered by The Bikini Body Training Company. This app provides nutrition recommendations and a series of aerobic exercises in the Bikini Body Guide (BBG) to practice at home.

In regards with the global fitness app market share, North America was in the forefront followed by Asia Pacific and Europe. The increasing population in the region coupled with high disposable income drives the market growth. The sedentary lifestyle of consumers in the region has encouraged them to adopt fitness apps to stay healthy and acquire proper nutrition. Asia-Pacific is expected to grow at the highest rate during the forecast period. Increasing disposable incomes in developing countries of this region, rising awareness and increasing health consciousness, growing presence of fitness centres, and growing penetration of smartphones further foster the growth of the fitness app industry in this region.

The key companies profiled in the report fitness app market analysis includes MyFitnessPal Inc., Dom and Tom Tom, Motorola Mobility LLC, Grandapps, Fitbit, Azumio, WillowTree, Inc., ASICS, Under Armour, and Appster among others. These companies launch new products and collaborate with other market leaders bringing innovation to meet the increasing demand of consumers.

Polaris Market Research has segmented the global fitness app market on the basis of type, platform, deployment, gender, and

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Black Friday Fitbit deals: fitness tracker discounts and smartwatch sales galore

New Fitbit Black Friday deals make this the perfect time to buy a fitness tracker or smartwatch from across the company’s health-focused wearable portfolio.

We’re seeing discounts on everything from the new Fitbit Sense to older fitness trackers and the kid-oriented Fitbit Ace 2 too. So whether you’re looking for a new premium fitness companion or just something to count your steps, these Black Friday deals should cater to you.

These definitely aren’t the only Black Friday smartwatch deals out there right now, but Fitbit has created a community of dedicated fans who will only consider a wearable from the company. If that’s you, or you’re buying a gift for someone it applies to, these Fitbit deals in the US and UK should cover what you need.

Not in the US or UK? Scroll down to find Black Friday Fitbit prices in your region.

The top Black Friday Fitbit deals

Big reduction

Fitbit Versa 2 40mm smartwatch: $199.95 $129 at Walmart
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $70 off discount with this Black Friday deal. The Fitbit Versa 2 packs an AMOLED display, sleep, and fitness tracking, and up to 5 days of battery life at a compelling price.View Deal

Rare deal

Fitbit Sense: £299.99 £269 at Amazon (save £31)
The Fitbit Sense is a smart, feature-packed smartwatch that not only offers all-day heart rate monitoring, activity tracking, smartphone notifications, contactless payments and sleep tracking, but also tracks your stress levels by measuring changes in your skin’s conductivity. UK deals are sparse on this but Amazon has a £31-odd saving.
View Deal

Black Friday Fitbit deals in the US

Fitbit Sense: $329.95 $279.95 at Fitbit.com (save $50)
The Fitbit Sense is a smart, feature-packed smartwatch that not only offers all-day heart rate monitoring, activity tracking, smartphone notifications, contactless payments and sleep tracking, but also tracks your stress levels by measuring changes in your skin’s conductivity. It’s clever stuff, and can really help you keep track of how different factors affect your mood.
View Deal

Fitbit Charge 4: $149.95 $99.95 at Fitbit.com (save $50)
The Fitbit Charge 4 is an excellent fitness tracker for causal runners and cyclists thanks to its on-board GPS, which allows you to track runs and rides without carrying your phone. The data will sync with the Fitbit app, and can even be uploaded automatically to Strava. At under $100, it’s a steal.
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Fitbit Versa 3: $229.95 $199.95 at Fitbit.com (save $30)
The first watch in the Versa line to offer built-in GPS, the Fitbit Versa 3 is stylish and versatile, offering most of the same features as the flagship Fitbit Sense (above) minus the stress-tracking sensor. It’s a brilliant smartwatch for anyone fitness-minded, and looks great too. This is a great Black Friday deal at Fitbit.com – especially since the Versa 3 only launched a few months ago.
View Deal

Fitbit Versa 2 40mm smartwatch: $199.95 $129 at Walmart
Pick up a Fitbit Versa 2 smartwatch (40mm) at a $70

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Black Friday Vitamin Sales Worth Shopping, From a Doctor

The supplements aisle contains a dizzying amount of products. (Valerian root? Horny goat weed?) Come Black Friday, you’ll be able to shop plenty of these dietary supplements at a major price cut. To help you sort through what’s worth your dollars—and what simply is not—I consulted Matthew Kohler, MD, and Rajivan Maniam, MD, functional medicine doctors and co-founders of Ospina Medical in New York City.

Despite the countless options on the shelf, Dr. Kohler and Dr. Maniam say the average person really only needs to consider five supplements. As always, you should consult your own doctor before adding new supplements to your diet.

The vitamins and supplements to buy on Black Friday

1. Vitamin D

black friday vitamin sales
Photo: Swanson Vitamins

“Vitamin D, the ‘sunshine vitamin,’ has long been pinned as one of the most common vitamin deficiencies that many of us suffer from,” says Dr. Maniam. “While seemingly benign, deficiency in Vitamin D may in fact be propagating pain. To date, there are several observational studies showing an association between vitamin D deficiency and different pain conditions including low back pain, menstrual cramps, and chronic pain.” Dr. Maniam adds that taking vitamin D supplements has the possibility of offering many positives with no known negative side effects, so hey, it’s worth a shot!

Shop Black Friday sale: Vitamin D, $10 (originally $12)

2. Vitamin B12

Photo: HUM

Vitamin B12 is like catnip for the brain—and Dr. Kohler recommends it for anyone who wants some extra cognitive sharpness. “Vitamin B12 is essential for many biological functions and offers numerous known benefits including energy production and assisting in more efficient cellular reproduction,” he says.  B12 is also credited with improving your mood, supporting fetal development, and improving memory—so yeah, it’s worth adding to your medicine cabinet with your doc’s okay.

Shop Black Friday sale: Vitamin B12, up to 50 percent off $10

3. Vitamin C

black friday vitamin sales
Photo: Ancient Nutrition

Vitamin C may be best known for its immune system-boosting abilities, but Dr. Kohler recommends it for another reason. “Vitamin C is a critical nutrient for patients with pain or recent injuries—not only for its anti-inflammatory, antioxidant, and pain-relieving abilities but also for its role in tissue repair and regeneration,” says Dr. Kohler. “Vitamin C helps accelerate the healing process and protects the body from free radical damage. This becomes especially important in patients who have sports injuries such as tendonitis or ligament sprains.” Athletes, this supplement’s for you.

Shop Black Friday sale: Ancient Nutrients Vitamin C + Probiotics, $14 (originally $19)

4. Vitamin K

Photo: Swanson

“Vitamin K works as an enzyme cofactor that has been implicated in inflammation, cardiovascular disease, and osteoarthritis,” says Dr. Maniam. “Inflammation is recognized as a crucial component of many chronic aging diseases and evidence suggests vitamin K has an anti-inflammatory action.”

Shop Black Friday sale: Swanson K-2, Buy one at $10 and get one free

4. Vitamin E

black friday vitamin sales
Photo: HUM

Dr. Maniam says vitamin C is another one that’s essential for anyone who takes their workout

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The Best Amazon Fitness Black Friday Sales and Deals | 2020

We’re all geared up and ready for Black Friday shopping. This year, the deals have started early, and we are already browsing and filling up our carts. We’re already major Amazon shoppers, and so it’s no surprise we’re turning to the megaretailer for all kinds of Black Friday deals. If you’re leading an active liftstyle, or are looking for some fitness gifts, there’s no better place to shop this friday.

Whether you’re looking to add equipment to your home gym, invest in a new fitness tracker, or maybe even take up a new sport, there’s something for everyone at Amazon. Plus, we’re eyeing all the headphones, because no great workout is complete without a perfect playlist. Keep on reading to shop our selects!

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The Best Cyber Monday Fitness Sales and Deals | 2020

There are so many good sales going on right now, it’s difficult to keep track. We know that Cyber Monday historically has all the best deals for online shopping, and since, at the moment, all we’re doing is online shopping, to say we’re excited is an understatement. The nice thing is that this year, all the incredible deals aren’t limited to just Monday; they’re happening all week long. If you are obsessed with fitness or really need some new leggings (don’t we all), this is the place to start shopping.

These 69 Cyber Monday deals are almost too good to be true. All your favorite brands are discounting their top-selling styles, and frankly, they’re all worth stocking up on. Whether you’re a Lululemon-lover or curious about trying Girlfriend Collective, there are styles you’ll love here. Keep reading to shop our picks!

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Purdue Pharma Pleads Guilty To Criminal Charges Over Opioid Sales

US drugmaker Purdue Pharma pleaded guilty to three criminal charges over its intense drive to push sales of the prescription opioid OxyContin, which stoked a nationwide addiction crisis, the Justice Department announced Wednesday.

Purdue also agreed to $8.3 billion in fines, damages and forfeitures to settle the criminal case against it, the department said.

In a separate agreement, the billionaire Sackler family, which built Purdue to a pharmaceutical giant on the back of lucrative sales of OxyContin, agreed to pay $225 million to resolve civil liability charges filed by the Justice Department.

“Purdue, through greed and violation of the law, prioritized money over the health and well-being of patients,” said FBI assistant director Steven D’Antuono.

Purdue, which filed for bankruptcy protection last year, pleaded guilty to one count of fraud and two counts of violating kickback laws over its marketing and sales of OxyContin and two other hydrocodone-based treatments, which involved encouraging distributors and doctors to aggressively push the highly addictive drugs to consumers.

Headquarters of Purdue Pharma LP, the maker of the painkiller OxyContin, in Stamford, Connecticut Headquarters of Purdue Pharma LP, the maker of the painkiller OxyContin, in Stamford, Connecticut Photo: AFP / TIMOTHY A. CLARY

Even after paying $600 million for falsely marketing the painkiller as “less addictive,” the Justice Department said, Purdue ratched up its sales drive and developed new addictive applications which it marketed through a network of 100,000 prescribing doctors and nurse practitioners.

Among them were thousands of hyper-prescribers that Purdue “knew or should have known were prescribing opioids for uses many of which were not for a medically accepted indication, were unsafe, ineffective, and medically unnecessary,” or which were resold on the black market, the charges said.

To encourage them Purdue had a program dubbed “Evolve to Excellence” which offered financial and other incentives, particularly offering doctors lucrative speaking gigs, which amounted to kickbacks for pumping out more prescriptions of the company’s drugs.

Its activities, combined with those of other prescription opioid producers and distributors, fed an epidemic of addiction. Millions of Americans became dependent on the painkillers while the drugmakers reaped billions of dollars in profits.

According to the Centers for Disease Control and Prevention, more than 500,000 Americans have died of opioid overdoses — both prescription and non-prescription — since 1999.

In a statement, Steven Miller, Purdue’s chairman since 2018, said the company “deeply regrets and accepts responsibility for the misconduct detailed by the Department of Justice.”

Deputy US Attorney General Jeffrey Rosen(C) announces that Purdue Pharma has agreed to plead guilty to criminal charges over its sales of the addictive prescription opioid OxyContin, which fed a national addiction epidemic Deputy US Attorney General Jeffrey Rosen(C) announces that Purdue Pharma has agreed to plead guilty to criminal charges over its sales of the addictive prescription opioid OxyContin, which fed a national addiction epidemic Photo: POOL / YURI GRIPAS

“Purdue today is a very different company. We have made significant changes to our leadership, operations, governance, and oversight,” he added.

Purdue also faces billions of dollars in claims from state and local authorities around the country, and in September 2019 filed for bankruptcy to fend off more legal claims against it.

Because of the bankruptcy and competing claims from litigants and creditors, the Justice Department admitted it might not

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Pandemic Fears Tied to Surge in Gun Sales in California | Health News

By Amy Norton
HealthDay Reporter

(HealthDay)

TUESDAY, Oct. 20, 2020 (HealthDay News) — Citing fears over violence and chaos, more than 100,000 Californians have bought guns in response to the COVID-19 pandemic, a new study estimates.

Researchers said the findings add to evidence that the U.S. pandemic has sparked firearm “panic-buying.” Early on, federal figures showed a spike in background checks, while some online firearm retailers reported soaring sales, according to Giffords, a gun violence prevention group.

The new study went beyond numbers, asking gun buyers about their motivations, said lead researcher Nicole Kravitz-Wirtz, an assistant professor with the University of California, Davis, Violence Prevention Research Program.

And it found that fear of violence and societal breakdown was the main driver.

The findings come from an ongoing California survey on firearm ownership and exposure to violence. Among 2,870 adults statewide, about 2.5% said they’d bought a firearm due to the pandemic.

That, according to Kravitz-Wirtz, translated to an estimated 110,000 gun purchases for the whole state. And it included 47,000 by first-time buyers.

Most buyers pointed to fears over “lawlessness” (76%), prison releases (56%), the government “going too far” (49%), or the government “collapsing” (38%).

The rise in firearm access is concerning, Kravitz-Wirtz said, because “extensive research” shows that having a gun in the home increases the risks of accidents, suicide and homicide — particularly where a woman is the victim.

Those risks could be further heightened now, at a time of widespread anxiety, unemployment and social isolation, according to Kravitz-Wirtz.

For mental health experts, the big concern is suicide, said Debbie Plotnick, vice president of state and federal advocacy for the nonprofit Mental Health America.

Two-thirds of gun deaths are suicides, she said. And access to a firearm greatly raises the odds that a suicide attempt will end in death.

With the pandemic taking a widespread mental health toll, experts fear it will all result in an increase in suicides, Plotnick said.

Since January, she noted, the Mental Health America website has seen a surge in traffic to its free screening tools for conditions like anxiety and depression. And many visitors are young people under age 24.

“We’re finding that young people are having a harder time than adults who’ve had the chance to live through trying times before,” Plotnick said.

So it’s particularly concerning, she noted, when guns are in the same home as teenagers and young adults — especially if the weapons are not stored properly.

And that may be a common scenario, the survey found. In response to pandemic fears, some gun owners had begun keeping firearms loaded and within easy reach.

An estimated 55,000 California gun owners had switched to that unsafe practice, according to Kravitz-Wirtz. About half of them lived with children or teenagers.

With many children home all day, that increases the chances of an accident, Kravitz-Wirtz noted.

Plotnick said, “If you bought a gun to make your family safer, the result may be the opposite.”

Both she and Kravitz-Wirtz stressed the importance

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Smart Fitness Market Outlook, Sales Revenue, Strategy to 2026

Smart fitness equipment are used for physical exercises that help in managing overall weight, improve physical stamina, and develop muscular strength. These devices are used to track information including sleep, steps, calories, heart rate, and other physical status, which further help in improving the overall fitness of the human body.
Rising awareness among people related to health and fitness is one of the major driving factors for growth of the global smart fitness market. The factor attributed to growth of the market is rising health issues such as obesity, diabetics, heart attack, which further increases demand for fitness equipment.

For instance, in 2013, according to the Institute for Health Metrics and Evaluation analysis, nearly 30% of the world population was suffering from obesity or overweight, globally. Moreover, according to the diabetics.org, the total number of people in the US suffering from diabetics was 7.2 million in 2014, and in 2015, 1.5 million new cases were reported which was 6.7% per 1,000 persons. Therefore, increasing awareness among people will proportionally demand for such fitness equipment, which will help them to track health related information such as heart rate, amount of calories burned and workout time. This is expected to further help to improve their overall fitness of the body, in turn aiding in growth of the global smart fitness market.

Furthermore, growing government initiative programs related to health awareness is another factor propelling growth of the market. For instance, in May 2004, in the 57th World Health Assembly (WHA) endorsed the World Health Organization ((WHO), Global Strategy on Diet, Physical Activity, and Health. The aim of this strategy is to promote and protect health by guiding at each individual, community, national, and global level such that it helps in reducing disease and death rates related to unhealthy diet and physical inactivity.

Browse More About the Market Study @
https://www.coherentmarketinsights.com/ongoing-insight/global-smart-fitness-market-1829

High price of smart fitness equipment is the major factor that limits growth of the market. This pushed start-up gyms & fitness centers and in-house users to buy second-hand equipment. Therefore, high prices of these equipment is a major factor hampering purchase of new equipment for commercial purposes. This is expected to negatively affect sales of new smart fitness equipment.

Global Smart Fitness Market: Segment Trends
On the basis of product type, the smart watch segment accounted for the largest market share in 2017 and is expected to retain its position during the forecasted period. This is owing to high demand for wireless health monitoring devices. For instance, according to the Coherent Market Insights' analysis, the total unit of smart watches sales in 2016 was US $ 36 million and it increased to US $ 76 million in 2017, globally. These smart watches carry out multiple functions such as real-time heart rate monitoring, fitness monitoring, tracking footsteps, tracking number of calories burnt, overall sleep statistics, tracking exercise training, and tracking of user's daily routine to offer valuable insights on their health. This further helps doctor to diagnose their patient's health remotely. This …

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