3 Reasons Why The Digital Fitness Boom Is Here To Stay

Digital fitness was already poised for strong growth for the foreseeable future, but the COVID-19 crisis will likely accelerate the use of digital fitness and create long-term changes

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The COVID-19 pandemic brought about unanticipated impacts both personally and professionally. While the near-term promises to be extremely challenging for us, as we try and adapt to the situation around—this ‘new normal’ of sorts, the long-term effects will be those where we come out stronger together.

Health and fitness-wise, the industry also has gone through its fair bit of change. The largest being the rise of ‘digital fitness’ from the comforts of your own home. Digital fitness was already poised for strong growth for the foreseeable future, but the COVID-19 crisis will likely accelerate the use of digital fitness and create long-term changes in how consumers manage their overall wellbeing.

Willingness To Experiment

Given COVID-19 and the lockdown that the country went through, the fitness enthusiasts—both young and old—across the world have been pushed to try at least some form of digital fitness solutions even if they have been hesitant to do so in the past.

Our smartphones have become our on-demand devices for everything including our fitness regime. People now can have a personal trainer in their pockets for an amazing workout, anytime, anywhere. I believe that this trend is here to stay and even though a lot of the members will eventually go back to using the gyms, the digital boom will remain. For businesses, it will be important to have both physical plus digital services available to their customers.

Flexibility & Convenience

While physical gyms and studios have you plan your workout routine around them, digital fitness solutions give you the freedom to work out when you want, where you want and with whom you want. This convenience factor plus the fact that you are within the comfort of your own home is a major advantage to fitness enthusiasts who lead a hectic work life or anyone looking to exercise at home.

These recent developments in the digital fitness space along with customer’s readiness to adopt shows us that digital fitness and wellness solutions are here to stay.

Accountability & Gamification With Your Tribe

We as humans are competitive by nature. Fitness is no different. Introducing gamification elements such as badges, leaderboards, competition and levels drive up motivation amongst fitness enthusiasts. This pushes us to be the best version of ourselves and makes us accountable to the people whom we work out with  our buddies, our tribe! What also drives us, is being surrounded by the people we love. Working out with the people we love, pushes us to do our best. Social media platforms such as Instagram and Facebook, streaming platforms like Zoom, Hangout and interactive chat mediums such as

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3 Reasons Pfizer And BioNTech’s Coronavirus Vaccine Might Fail Even If It Works

Pfizer (NYSE:PFE) and BioNTech (NASDAQ:BNTX) are on the cusp of producing phase 3 data that could show their coronavirus vaccine, BNT162, protects participants from developing COVID-19 better than placebo. But investors should be aware that there are some caveats that could result in a negative clinical trial even if the vaccine actually helps patients.

1. Early infection

The clinical trial starts classifying patients as positive for COVID-19 if the test occurs seven days after the second and final dose of the vaccine. Pfizer and BioNTech set the measurement based on the formation of antibodies in participants enrolled in earlier-stage studies, but if it takes longer to fully protect participants, some of the participants who received the vaccine could become infected between Day 7 and when the participant is truly protected, which would reduce the perceived effectiveness of the vaccine.

2. Virus in the nose

The vaccine is designed to create antibodies that can bind and inhibit the coronavirus once it enters the bloodstream. But the tests for COVID-19 look for the virus in patients’ noses.

Participants in the study could be protected from the coronavirus, but still test positive for COVID-19 because the immune system doesn’t wipe out the virus in the nose and upper respiratory tract where the test sample is taken.

It’s possible that a participant might end up being exposed to the virus, not end up developing COVID-19, but still, be counted as a positive case based on the detection of the virus in the patient’s nose.

3. False-positive testing

COVID-19 tests aren’t 100% accurate. A study of 90 patients who were tested with a COVID-19 test developed by Danaher’s (NYSE:DHR) Cepheid unit, which is being used in Pfizer and BioNTech’s study, produced two false-positive results.

Pfizer and BioNTech’s study also requires patients to have at least one symptom within four days before or after the positive test to be counted as a positive COVID-19 case, but many of the symptoms, including fever, cough, sore throat, diarrhea, and others, are associated with other more benign diseases.

With 21,000 volunteers in the study having received the vaccine, it’s easy to imagine that there might be a few participants who get a false positive test and also have one of those rather benign symptoms.

Hard to handicap

While all three issues are theoretically possible, it’s hard to determine how much they’ll end up affecting the patients who received the vaccine in the clinical trial. Unfortunately, even a small effect could sway the results, considering that the early study results hinge on very small numbers.

The first interim analysis, for example, comes after just 32 people in the study who have developed COVID-19. If six or fewer cases come from the group who received the vaccine, the study will be deemed a success, but a single false positive positive person in the group could push the analysis beyond the success criteria.

Of course, it’s equally likely that the three issues will result in a false positive in the placebo group,

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6 Reasons to Buy the November Issue of Men’s Health Today

Fitness is about far more than your 5K time or the visibility of your abdominal muscles. At Men’s Health, we’ve long strived to present a more thoughtful and multi-faceted view of male health and fitness.

In this issue, you’ll find all the workouts, gear reviews and insider training hacks you’ve come to expect from MH, alongside a more holistic take on health, too. With our 10-page special, Black Minds Matter, we continue our commitment to raising awareness of men’s mental health issues in various sectors of society by looking at the way in which our health services have failed black men.

We also have six feelgood workouts to boost your mental energy and pump up your well-being, plus 31 tips for fortifying your heart against life’s stresses. That, and more besides.

Zack George: Britain’s Fittest Man

Zack George reached the zenith of his sport, only to see his dream dissolve. It has been an intense and busy year for the UK’s finest CrossFitter. This is how he found triumph in adversity to become stronger than ever – and why you need to get with the programming.

Fighting for Black Minds

Black British men are four times more likely than white men to be hospitalised for poor mental health, and are less likely to seek help before they reach crisis point. The system in place to support them is broken. How do we fix it?

The Best Eco Toys in Wellness

Minimising your environmental footprint needn’t mean trading in your Nike Zooms for hemp slippers. Brands at the sharp end of performance are investing time and energy intro crafting sustainable products. Here’s our pick of the best.

Mood-Boosting Workouts

Stressed out? The body part you need to target in your next workout is the one between your ears. With a little neurological know-how, your training sessions can expel anxiety and add muscle to flagging motivation. Get a lift from these.

New Ways to Pump Up Your Heart

Almost 80% of UK adults struggle with work-related stress, while heart diseases account for more than a quarter of British deaths. That means staying young at heart isn’t just a romantic cliche – it’s a doctor’s order. Our experts have their fingers on the pulse.

Your Daily Bread

Blame bowl food for the demise of the humble sandwich. Thankfully, London’s upper crust is making your staple lunch great again – in flavour and nutritious goodness. Make a meal of it.


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3 Top Reasons Why Dentures Are Preferred by Many Dentists

A dentist is someone who is qualified to take care of all aspects of your oral health. Do you have a family dentist or a regular dentist you visit when you have a toothache? Do you trust the solutions they provide? Are you comfortable talking to them about your dental problems? Your dentist or family doctor should be someone you can approach and tell them about the challenges you are facing. When a problem is discovered, it is the dentist's responsibility to come up with a permanent solution. You shouldn't accept every solution that comes your way. Some solutions are temporary. Temporary solutions will force you to keep going back to the dentist from time to time. Dentures are one of the solutions a dentist can administer to you. They are preferred by many dentists for a number of reasons.

  1. Level of confidence

Confidence is something that can change how you walk, talk or even how you express yourself to those around you. As a matter of fact, if you are confident, you will be able to stand up for the things you believe in. However, on a personal level, if you don't have confidence, then you can't express yourself well. If you have no confidence, then chances are your self-esteem level will also below. If you have low self-esteem, you will feel terrible about yourself and this will kill your confidence levels too. Self-esteem issues could be brought about by your dental issues. Sometimes people have low self-esteem and low confidence levels because they are ashamed of their dental issues like missing teeth or even tooth decay. Once you get partial dentures inserted into your gum, your teeth will look perfect and you will be able to feel confident that you have a lovely smile and you will be confident enough to face any crowd.

  1. Better functionality

Sometimes you could avoid eating certain foods because your teeth are acting up, and other times it could be because you are healing from dental procedures that you underwent. One thing you need to know is that when you have dentures fitted in your gums, you will be able to comfortably eat and chew without any problems. You will not be scared that certain foods might cause pain when you chew them.

  1. Verbal communication

Communication is something that is mainly done verbally. Sometimes you can use sign language to communicate. If you are able to talk, then it is advisable that you use verbal communication. Sometimes this is a challenge if you have missing teeth. However, when you get these teeth replaced, you will be able to communicate with ease. Dentures will ensure that you pronounce everything correctly.

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Top 10 Reasons for Studying Medicine or Dentistry in Eastern Europe

Many students have been unsuccessful in pursuing medicine or dentistry in their home countries such as UK, Germany, USA. The nature of such courses is highly competitive. Here's why you should consider studying in Europe:

  • The course is taught entirely in English, with a foreign language class taught a few hours per week to help you fit in to the country and culture. The foreign language class can assist you when you communicate with the local people or with your patients, as well as when interacting in typical every situations with your new international friends.
  • You will be studying medicine or dentistry at some of the best universities in Europe. Even if your grades are not the best, you can still get accepted into some world class university as many Medical Faculties in Romania, Bulgaria, Poland, Ukraine and many more allow some flexibility with grade requirements. Universities will not disregard your application and will individually look at your overall performance to give you a chance. Medical Schools in Europe want you to be able to puruse your dream so they'll give you a chance to study. It then depends on you to keep up with medical school and show them what you're worth.
  • You'll be studying medicine or dentistry at some of the largest medical campuses worldwide and largest teaching hospitals in Europe. The universities are all surrounded by very reputable teaching hospitals with many specialties and specialists. Some universities have specific centers like a military hospital or private hospitals with up to date technology, methodology and equipment.
  • Thousands of UK students are opting for studying medicine in Europe. The international community of students from the UK and Germany and other countries is amazing! There are many students who were in your shoes and managed to pursue their dream career abroad, and so should you.
  • Europe is alive, beautiful and safe, you'll experience a true culturally rich experience.
  • You'll have an exciting additional option, as opposed to the limited four university options that UCAS in the UK allows you. You can apply to as many medical universities in Europe as you like – your options are limitless. Apply to each university with its procedures and have an unlimited option of universities to choose from.
  • Annual Tuition fees begin from € 3000 per year. The tuition is paid in one or two instalments every year. Usually, non-EU applicants must pay the tuition upfront before applying for the visa
  • Living expenses are very low, you can live very comfortably on under € 300 per month. Living costs are fantastic and you will love living like a king with such a small amount of money. A Euro or Pound is twice or sometimes thrice as strong as the local currency making everything super cheap.
  • This will be a great back-up option and your safety net incase you are not accepted into medicine back home. Don't risk losing out on a year of your life because of medical school decided to not accept you,
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Five Reasons Why One Should Buy a Fitness Tracker

First of all, it is very important to stay physically fit to be able to do everyday jobs effectively and efficiently during the course of our lifestyles. And to further increase our level of fitness and make our lives better, we must own a fitness tracker that keeps a track of how healthy and fit our body is at a point of time.

Besides, there are several other reasons why one should own and use a fitness tracker. This is a great tool, especially when you have lots of things to do in a limited time period. So, it's time to get a fitness tracker that suits people budget and fitness purpose. Remember that the quality and the functions of a fitness watch should decide which suits one's requirements the best.

  1. A Motivator
  2. A fitness tracker is not just a gadget, but it is more of a fitness friend and a motivator partner. The main purpose of this watch is to keep a track of a person's fitness routine and motivate him to stay fit. This device allows one to view the information regarding all the activities performed by him, so that one could know where the efforts had been spent all the day long. This information would later help one to set smarter objectives.

  3. Fitness Objectives
  4. A fitness watch is a help for one to set future goals. By offering a visual impression of the improvements and progress one makes, this device allows one to meet goals smartly and set better goals based on what one has already accomplished. But before setting up better goals, one should first note down the purpose of the tracker, whether it is losing weight, building body, tracking sleep or serving any other purpose.

  5. Monitoring the Heart Rate
  6. Another benefit of this device is that it keeps monitoring the heart rate, whether one is working out or taking rest. This would help one single out the activities that overload during exercises. It's a great way of monitoring heart rate.

  7. Tracking Sleep
  8. A fitness watch has a role in every activity that one performs, be it exercising or even sleeping. Getting good quality sleep is also a very important factor in one's lifestyle. Moreover it also optimizes the rate of success in one's fitness schedule. One's body must get enough sleep to make up for all the daily exhaustion and proper tissue repairing and building.

  9. Swimming and Diving
  10. Regular swimmers must get a water proof fitness tracker. With this device, they can get more out of their swimming program as they continuously receive the data of their fitness schedule even in the water. In addition to this, one can also get detailed information regarding their swimming strokes and pace.

Fitness is certainly important; However it is more important to keep a track of the fitness. This would help one make better goals and increase efficiency. So, one should definitely buy a fitness tracker which makes it possible for to know whether he / she is …

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A Few Reasons on Why Patients Should Consult the Best Cosmetic Dentist

Most of the people show their interest towards improving their looks. As a result, they look for the best cosmetic dentist to enhance their existing looks. A good smile always increases the confidence, enthusiasm of an individual and boost up their energy. To keep a proper dental care, you need to go to a renowned dentist once or twice in a year.

Benefits of a happy smile

Happy and beautiful smiles boost up self-confidence and improve the personal relationship with others. A beautiful smile attracts people while introducing an individual to a huge crowd. A stunning and happy smile shows intelligence in their successful field.

The practice of common laser treatment

Dental bonding, laminating, porcelain veneers implant is the main treatments. Root canals and caps come with an addition of dental material to make the teeth structure in a proper way. Apart from these teeth whitening, laser whitening, and gum de-pigmentation are also done by these cosmetic dentists.

Thus, it involves:
• Adding dental material
• Removal of gums and tooth
• The external process of whitening and cleaning
• Improve appearance with the straightening of teeth.

Whitening of teeth

Teeth become stained or colorless over time due to smoking, taking continuous medications or certain food beverages like coffee and tea. Whitening of teeth involves bleaching with a chemical process. This whitening of teeth took place in a dental clinic or by using a regular cleaning at home. The process of teeth cleaning needs to do periodically. The person who likes to follow personal hygiene usually avails the whitening of teeth service on a regular basis.

Cosmetic or laser dentistry makes a smile great

The appearance of teeth improves through a cosmetic procedure. It reduces the excess space between teeth, or broken and cracked teeth. This method used to protect the root of a tooth. Cosmetic treatment became successful and very popular these days.It can help to get your smile back.

Veneers

The severe tooth discoloration and worn out appearance of the tooth are corrected through the process of dental veneers. The cosmetic dentist recommends this procedure when teeth gaps and teeth whitening are not successful while making the tooth appearance proper.

Ceramic crowns or caps

Crooked teeth can be corrected with crown or cap method. This is one of the easy methods followed normally because it shows result instantly. However, the main disadvantage is that it requires at least a year to complete the whole procedure. The caps normally made up of metal, porcelain, resin, or ceramic material.

The main advantages are:
• Weak tooth is protected by a cap
• Broken or worn tooth can be restored
• Cap holds as a dental bridge
• Dental implant is covered through the crown
• It occupies the space create in root canal procedure.
• The discolored tooth is covered with a cap.

Braces: The method braces is useful for correcting the jaw position and jaw joint disorders. A pressure applied to the teeth by working braces. This will be …

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Top Reasons Why Athletes Should See a Sports Medicine Doctor

The life of professional athletes isn’t easy. They have to participate in intensive exercises and training activities constantly to deliver maximum performance in front of an audience.

While these activities are crucial for athletes to stay in shape, they can also damage their body.

Sports medicine is a growing healthcare field dedicated for treatment of injuries related to sports and exercise like fractures, dislocations, sprains and strains, tendonitis, overtraining syndrome and degenerative diseases.

Besides injury treatment, it also focuses on helping the athletes improve their performance prevent future injuries.

Despite being a relatively new medical specialty, it has become essential for athletes thanks to its ability to address their specific needs and concerns.

Who is a Sports Medicine Doctor?

A sports medicine doctor is a licensed and trained individual who focuses on the diagnosis, treatment and prevention of injuries related to athletic activities.

These specialists treat their patients using physical therapy, orthopedic surgery, massage therapy, exercises, and other techniques so that they can return to their desired activity level quickly, safely and successfully.

They also teach the athletes on nutrition to help them maintain an optimal level of health and fitness and achieve their sports performance goals.

The sports medicine team includes sports physiotherapists, sports massage therapists, sports orthopaedic surgeons, sports podiatrists, athletic trainers, sports dieticians, exercise physiologists and sports biomechanists.

Common Sports Injuries:

Some common sports injuries athletes suffer on the filed include ankle sprain, groin pull, hamstring strain, knee injury, tennis elbow, Achilles tendinitis, concussion, shoulder injury, hip bursitis, quadriceps strain and shin splints.

They can also experience the exacerbation of pre-existing health problems like diabetes, asthma, allergies and arthritis.

Reasons to Visit a Sports Medicine Doctor:

There are many reasons for an athlete to see a sports physician.

Let’s take a look at some of them.

(1) Customized Care:

Sports medicine doctors are specially trained healthcare professionals who have an in-depth understanding of what could be the impacts of an exercise on their patient’s body. They collaborate with physical therapists and orthopedic surgeons to develop a customized treatment for their patient.

(2) Injury Prevention:

Sports physicians can provide the athletes with expert advice on the how to prevent injuries during the practice or play and how to reduce the likelihood of resurfacing a previous injury. They also conduct pre-participation physical exams of their patients to determine whether they are fit enough to resume sports activities.

(3) Pain Management:

Sports injuries may lead to several orthopedic issues that often cause chronic pain, making it difficult for the athletes to return to the game and carry out their activities.

While the primary aim of sports physicians is always to diagnose, treat and resolve the injury, they also use pain management therapies like electrical stimulation, spinal decompression, prescription medications and injected medications, to help their patients prevent or defer the need for surgery and continue their daily activities without any hindrance.

(4) Rehabilitation:

For an athlete, a return from an injury can be a complicated and lengthy process. If you …

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