Council Post: Adapting To The Digitization Of Fitness: Part I

Fortune 100 VP | Silicon Valley Executive | Founder of BestBox.co | Growth Advisor | Author of The Digital Intrapreneur | CoachTony.ca

The way most people were exposed to or became involved in fitness in the past was pretty cut and dry. Physical gyms and classes were the primary drivers of the industry. Sure, there were niche apps and home programs that worked for some, but arguably only a fraction. In light of the Covid-19 pandemic, however, I believe the industry has changed not only significantly but permanently. 

Earlier this year, I wrote an article titled “Putting Your Fitness Business On The Digital Road Map,” and over the last six months, there has been a veritable explosion of digital growth in this sector. From banner brands all the way down to small-town gyms, fitness professionals have had to get smarter and more agile to deliver the kind of digital fitness experience consumers are demanding during this unprecedented time in our global history.

Big Players Making Moves In The Digital Fitness Market

The way I see it, there is no bigger signal of this seismic shift than a company like Apple entering the marketplace. Apple is one of the largest companies in the world, and it carries on its back a metric ton of consumer influence, choice and perception. The company recently launched its virtual fitness application, Apple Fitness+, available on the Apple Watch and iPad products.

In a similar vein, Lululemon — a company that has largely operated as a clothing business — recently purchased the at-home fitness company Mirror, which sells smart mirrors that stream home workout classes. The company has already upped its projections for Mirror’s profits in this fiscal year, from $100 million to $150 million.

Spin giant Peloton has seen sales explode in the fourth quarter, 172% over last year, with subscriber numbers up 113%. Demand for at-home and digital-ready fitness is high, and its supply chain is struggling to keep up. When companies of this size are driving digital innovation at this level, it’s a clear signal that we’ve crossed into new territory.

Spikes In Mergers And Acquisitions

Anytime we see increased activity around mergers or acquisitions in an industry, it’s a sign that things are shifting. Perhaps it is consolidation because everyone is running out of money. Or, more likely to be the case right now, it’s the breakneck speed of growth — everyone is buying each other up in the hopes of being the one to lead the pack.

In 2019, Mindbody, a technology platform for health and fitness companies, was acquired for just under $2 billion. And earlier this year, Eric Roza, a tech entrepreneur with extensive experience in the software and digital space, acquired CrossFit. I believe this acquisition will bring a renewed focus on increasing digital developments in a company that was already trending up before the pandemic began.

Another company in this space, Zwift, allows runners and bikers to exercise in a simulated 3D world via its online

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Meet Said Sergeyevich Shavershian, aka Chestbrah, who is taking the fitness industry by storm – brand post

The more we talk about how different individuals from all the parts of the world are trying their best to make a mark in their respective fields, the more we feel it is spoken less about. Similarly, the fitness world too in the past decade has given birth to some of the most high-performing and passionate bodybuilders and fitness experts who have gone ahead and created their own unique niche. One such growing name is Said Sergeyevich Shavershian, aka Chestbrah, as he is well-known across the online world. This young and passionate fitness lover and bodybuilder started with his late and legendary brother and pioneer of the aesthetic movements Aziz Sergeyevich Shavershian for creating a historical revolution in the fitness industry.

Chestbrah is a 34-year-old bodybuilder and a well-known name in the fitness world, who dived deep into bodybuilding from the age of 18. He and his family migrated from Russia and moved to Australia when he was only 6 years old. After finishing studies in high school, he earned his degree in operations in business management and used the degree to prepare himself in the fitness world and market himself and his brand to become big in the same.

Today, he is a fitness entrepreneur as well who owns two online businesses; one is ‘Aesthetic Supplements’, which sells best quality aesthetic supplements, running for the past one year successfully and the other is ‘Shavershian Fitness’, which is an online clothing brand, gaining great success from the past five years. Both of these businesses of Chestbrah are world-renowned and established. His late brother Aziz and him together started the aesthetic movements that is today in the fitness industry.

For the last 10 years, Chestbrah has been working consistently to build his legacy and create a massive movement in the fitness scene to inspire the young generation to chase their dreams, goals and fitness passion and craze. He is also excited to be sailing the WBFF pro card and win the same in the coming months as he is preparing for a big major competition, where last time he was placed at number 4. This time, he is even more excited to move ahead in the competition.

Said was also a Head judge for JEFF SEID CLASSIC international fitness show and we expecting him to see once again in 2021 along with jeff SEID and B. O. D Hamdan Pathan in India.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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660 crosses going up at an American Legion post near Howell

HOWELL, Mich. (AP) — When U.S. Army veteran Jon Luker returned from serving in the Panama Canal Zone during the Vietnam War era he struggled with his mental health.

“I was just walking around confused and not motivated to get involved in anything, but I didn’t understand the source of my confusion, why I was tired all the time and why I couldn’t get sleep,” Luker told the Livingston Daily.

Luker, 69, said his own experience overcoming an existential crisis inspired him to take over coordinating a veterans suicide awareness project originally founded by the Veterans Refuge Network.


Hundreds of crosses have already been installed outside the American Legion post in Howell Township to bring awareness to veteran suicide.

Everyday this month at 10 a.m., veterans, groups and individuals visit the American Legion Devereaux Post 141 to place more crosses and sometimes share personal stories.

Each day 22 new crosses are installed. The number is based on a 2013 U.S. Department of Veterans Affairs study that estimates about 22 veterans committed suicide each day between 1999 and 2010.

A 2019 report from the VA estimates the average number of veteran suicide deaths per day equaled or exceeded 16 between 2005 and 2017.

Luker said it is difficult to know the real number of veterans who die from suicide each day. He said he suspects the deaths are under reported.

By the end of this month, there will be 660 crosses outside the American Legion, signifying 22 suicides a day for 30 days.

Luker said there are several reasons some veterans do not receive help, including stigma surrounding mental health.

“It’s a little hard on your ego to consider yourself as someone who cannot function, especially when you’ve been in the military and you are supposed to be able to do anything,” he said. He added that some veterans are afraid of losing jobs that require them to maintain security clearances.

“The VA is underfunded. … I think many veterans think, if I get this service, then someone else won’t who needs it more,” he said.

He also said he thinks the VA’s mental health services are subpar.

Brighton businessman John Conely said his uncle Bud Conely took his own life at the age of 40, around the time John was born in 1962. John and his aunt, Evelyn Conely-Montgomery, Bud’s sister, dedicated one of the crosses to him by writing his name on it.

“He was a POW from the Battle of the Bulge,” during WWII, John Conely said. Bud Conely returned to the U.S. weighing about 95 pounds. “He recovered and stayed in the army, working as a Nazi POW guard in Michigan and Ohio. He was quite a hero.”

“It’s closer to home than we know,” Conely said. “We as citizens are responsible for taking care of veterans and knowing what we can do to help them.”

Bobby Bright, the American Legion post’s finance officer who served in Iraq, said the problem is widespread.

“Everybody knows someone,” Bright

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Twitter blocks post by top Trump pandemic adviser [Video]

Twitter on Sunday removed what it called a “misleading” tweet posted by a top coronavirus adviser to President Donald Trump who questioned the effectiveness of masks to combat the pandemic.

Dr. Scott Atlas, a White House adviser who’s pushed back against the guidance from the U.S. Centers for Disease Control and other health experts, on Saturday tweeted, “Masks work? NO.”

Twitter said the post violated a policy on misleading information on COVID-19.

The White House had no immediate comment.

The CDC Director last month praised mask-wearing, and the University of Washington forecasts widespread mask use could save thousands of lives.

But the clash over coronavirus messaging comes as the Trump administration appears unwilling to press for stern mitigation efforts.

Former FDA Commissioner Scott Gotlieb characterized the U.S. response as essentially, weather the storm.

“And if you look at the White House strategy, they’ve come out against universal masking. They’ve come out against testing asymptomatic and mildly symptomatic people. They say testing should be reserved just to the vulnerable. They want businesses and schools reopened, as we all do, and they’re against targeted mitigation like closing restaurants. So it begs the question, what is the strategy? And I think the strategy is just to endure the spread until we get to that vaccine.”

Meanwhile the pandemic is surging to alarming levels across the United States.

According to a Reuters analysis the U.S. reported nearly 70,000 new cases on Friday. Total U.S. cases surpassed 8 million last week.

And the worst may yet be ahead.

“We have two or three very hard months ahead of us. I think this is probably going to be the hardest phase of this pandemic. The good news is that we have a lot- a lot of medical treatments and better medical care so we’re going to do a better job of preserving life. The bad news is I think we’re going to end up infecting a lot more people.”

Despite data showing otherwise, Trump has said repeatedly in recent weeks that the country is “rounding the corner” on the coronavirus pandemic.

On Sunday, Trump again attributed the latest surge in coronavirus cases to more testing, but health experts cite increases in hospitalizations and the rates at which people are testing positive for the virus to show cases are indeed rising.

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What Costco, the North Royalton Post Office and My Dentist Have in Common

Hi, I'm Lisa, and I am a Costco-holic. (Hi, Lisa). Although I am not a fan of most big box stores, a trip to Costco is an adventure that I love. From the delicious food samples to the vast array of interesting products that, once discovered we can no longer live without, I enjoy the entire experience. But that's not what makes me appreciate Costco. It's their people.

From what I understand, Costco treats its employees extremely well. They have more flexibility and earn higher wages than competing stores offer. And it shows. The employees have fun and they ensure an enjoyable trip. When Scott and I first became Costco members, I was poking fun at the Kirtland Brand that reigns supreme all over the store. (Really, is there anything Kirtland DOESN'T put a label on?) With complete and utter sincerity, the Costco employee who I was talking to said, "There is NOTHING that Kirtland makes that is not top notch." Wow, that's commitment. I felt her passion, and I've discovered that she's absolutely right.

Now for the post office. I'll go out on a limb and venture to say that most people do not enjoy a trip to the post office. Face it, it's not generally a place where the employees are delightful, helpful, and fun – except in North Royalton, Ohio. I had a package to deliver and I drove out of my way, right by a neighboring post office, to go to MY post office. It's not that I've had horrible experiences at this other location, it's just not a place where the employees go out of their way to make customers feel special or important.

Not so in North Royalton. The package that I was sending was in an "if it fits, it ships" box. Due to the size of what I was shipping, there was a very slight bulge on one side of the box. A visiting postal worker was taking care of me and was sure if she was "allowed" to take the package. Her colleague, a postal worker who knows me by name, told her, "Of course we'll take Ms. Ryan's package – we love her!" In a long line of people, the clerks treated each customer with the same respect, patience and kindness that I was shown – and not one person complained about the wait.

Another customer handed Gary a notice to pick up a letter. She had had the notice for quite some time and the post office had already sent the letter back. Gary actually apologized to her for the letter not being there. Her response? "Of course, that's what I figured. It's not your fault. Thank you." Politeness, a sincere caring for the customer, and acknowledgment of their problems goes a long way in creating raving fans.

And finally, my dentist. I found Dr. Craig Vinkovich the usual way – by going online and reading testimonials. Funny thing is that Dr. Vinkovich was one of the few dentists …

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