What Costco, the North Royalton Post Office and My Dentist Have in Common

Hi, I'm Lisa, and I am a Costco-holic. (Hi, Lisa). Although I am not a fan of most big box stores, a trip to Costco is an adventure that I love. From the delicious food samples to the vast array of interesting products that, once discovered we can no longer live without, I enjoy the entire experience. But that's not what makes me appreciate Costco. It's their people.

From what I understand, Costco treats its employees extremely well. They have more flexibility and earn higher wages than competing stores offer. And it shows. The employees have fun and they ensure an enjoyable trip. When Scott and I first became Costco members, I was poking fun at the Kirtland Brand that reigns supreme all over the store. (Really, is there anything Kirtland DOESN'T put a label on?) With complete and utter sincerity, the Costco employee who I was talking to said, "There is NOTHING that Kirtland makes that is not top notch." Wow, that's commitment. I felt her passion, and I've discovered that she's absolutely right.

Now for the post office. I'll go out on a limb and venture to say that most people do not enjoy a trip to the post office. Face it, it's not generally a place where the employees are delightful, helpful, and fun – except in North Royalton, Ohio. I had a package to deliver and I drove out of my way, right by a neighboring post office, to go to MY post office. It's not that I've had horrible experiences at this other location, it's just not a place where the employees go out of their way to make customers feel special or important.

Not so in North Royalton. The package that I was sending was in an "if it fits, it ships" box. Due to the size of what I was shipping, there was a very slight bulge on one side of the box. A visiting postal worker was taking care of me and was sure if she was "allowed" to take the package. Her colleague, a postal worker who knows me by name, told her, "Of course we'll take Ms. Ryan's package – we love her!" In a long line of people, the clerks treated each customer with the same respect, patience and kindness that I was shown – and not one person complained about the wait.

Another customer handed Gary a notice to pick up a letter. She had had the notice for quite some time and the post office had already sent the letter back. Gary actually apologized to her for the letter not being there. Her response? "Of course, that's what I figured. It's not your fault. Thank you." Politeness, a sincere caring for the customer, and acknowledgment of their problems goes a long way in creating raving fans.

And finally, my dentist. I found Dr. Craig Vinkovich the usual way – by going online and reading testimonials. Funny thing is that Dr. Vinkovich was one of the few dentists …