3 Dentist Marketing Tips for St Patrick's Day

If you own and operate a dental practice and are looking for a few good ways to add more new patients, then read this short article which gives you a few slick ways to piggyback off St. Patrick's Day. In, fact here's a little story to explain these dentist marketing tips: I must come clean and confess. I like drinking green beer! Truth is my "green beer habit" started back in college, when me and a few buddies would chug-a-lug Green Beer on St Patrick's Day until … somebody GOT SICK!

Now days, I stick to drinking only one green beer as a way to celebrate the Irish. In fact, if you want to grow your dental practice fast — then you should find as many ways as possible to DRINK GREEN BEER! What do I mean by this? Well, I'm not suggesting you actually drink Green Beer. I am suggesting you find ways to be different. That doesn't mean you have to grab a mega-phone and market your dental practice like some loud and obnoxious character from a used car commercial.

BUT … marketing your services like all the other dentists in your neighborhood ain't gonna 'cut the mustard in 2011. There's too much competition! Your prospect's have the attention span of a gnat! And plus, being like all the other dentists in your neighborhood is plain BORING. Wouldn't you agree? In fact, one time I heard the late, great Earl Nightingale say, "Oftentimes your answer is to do the exact opposite of what everyone else is doing."

So what can you do to be different?

Here are a few suggestions:

1. Throw A St Patrick's Day Party!

How many dentists are doing this?

Probably none, which is exactly why it's a great idea if you want to stand out and become the number one dentist in your neighborhood.

2. Dress In A Green Lab Coat!

Sure, plenty of people wear green to the office on St. Patrick's Day, but have you ever seen a dentist in a green lab coat?

Once again, you have to overcome your sense to conform and "be professional", and let your desire to have fun win-out.

Your patients will love this, especially if you send a picture to your local newspaper.

3. Give Away Green Floss and Toothbrushes.

It's easy enough to buy some green floss and toothbrushes.

And give them away as "free prizes" to anyone who takes a tour of your dental office.

How does this add new patients to your practice?

You simply ask for their contact information, and the you put these prospects on your mailing list.

Look, if you want a bustling dental practice then you've got to be willing to promote your services using outrageous dental marketing campaigns.

And St. Patrick's Day is a golden opportunity.

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Dentist Marketing Solutions – 5 Tips For Getting More Patients

Dentists rightfully see themselves first and foremost as professionals performing an important public service: promoting positive dental health for the communities in which they serve. What they are not traditionally as good at is marketing themselves effectively. The reasons for this are many: some dentists resist marketing because it somehow seems out of step with the Hippocratic oath. Others support the idea of ​​stepping up their marketing activities in principle but just aren't sure how or where to start.

The bottom line is that marketing in and of itself is not antithetical to what it means to be a responsible doctor. In fact, if you believe in the value of your services, you could say that you owe it to yourself, your staff, your family and your community to more effectively get the word out about your services through effective dental marketing solutions.

Here are 5 tips for getting more patients via effective dental marketing solutions:

Tip # 1: Target high-response prospects such as new movers with direct mail campaigns:

Direct mail can be an very cost-effective way to get the word out about your practice to the prospects within driving distance of your office. Many dentists are understandably wary about direct mail because of anticipated low response rates. However, there is a way to drastically improve response rates: specifically target new movers in your area. New movers are simply the people who have recently moved into your neighborhood – either into apartments or homes – and who are therefore much more likely than average to be on the lookout for a new dentist. In fact, research shows that new movers are 4 to 8 times more likely to respond to direct mail advertising than are longtime residents.

Tip # 2: Offer prospects promotions and coupons:

When advertising via direct mail, it is always wise to offer special promotions, coupons or other incentives to prospects. Sound too costly to try? Think again: imagine taking a slightly lower margin (ie, higher cost) on a new patient's first visit and in exchange for effectively hooking them for multiple future visits. From a cost-benefit standpoint, your dental practice will be much better off by gaining these prospects' recurring business – even if you have to take a small cost hit in the short term. Every new client is potentially worth hundreds or thousands of dollars per year to your practice, so leveraging promotions and coupons is a smart way to capture those dollars.

Tip # 3: Identify something that sets you apart and promote it:

One of the golden rules of any good marketing plan is setting oneself apart from the competition. There are likely many other dental practices in your area that are competing for the same prospective patients you are. You need to find a way to set yourself apart. You can accomplish this without resorting to gimmicks like standing on your head or posing with Siberian tigers in your ads! The key is to home in on some key brand …

Dentist Marketing Tip: Beware Of Poser Paul

If you own and operate a dental practice, and would like a great piece of advice for steering clear of unqualified dentist marketing advice, then you may want to read this short article.

How come?

Because it tells a true story about so-called marketing experts.

Dentist Marketing Advice and Poser Paul:

Today, I've got a story about a guy named POSER Paul.

Who's that?

Let me explain:

Recently, I went after a copywriting gig with a famous author and speaker whose books are plastered all over the business section of Amazon.com. And to make a long story short, this big shot said his current copywriter couldn't cut the mustard because the results of his marketing piece were atrocious.

I listened.

And then, I lost all respect for him when something happened.

When I quoted my price on his copywriting job Poser Paul scoffed and told me, "It'd be a cold day in H * LL before I paid you that."

So I said:

"But you told me you wanted results? Results come with a price. You of all people should know that because that's what you teach. Right?"

Which fell on deaf ears.

Problem is Poser Paul does not practice what he preaches.

Imagine if your dentist told you to brush your teeth but he never did.

Or if a police officer told you to obey the law meanwhile he was out robbing houses.

Or if a school teacher told you not to do drugs meanwhile he was burning one up at home.

My point is this:

I've come to realize that most marketing "gurus" tell you to do one thing, meanwhile they're off doing something else. Poser Paul ain't the only "guru" like this either. Matter of fact with the proliferation of the internet it seems every Adam on the block is claiming to be a sales and marketing expert.

So what can you do if you want proven marketing advice that actually works?

Seek those that do what they tell you to do.

If a copywriter does not spend his own money promoting his own business, then run from him.

If a sales trainer is not in the field using his sales strategies on real people, then run from him.

If a marketing expert does not know principles of direct response, then run from him.

Otherwise you'll get sucked into believing that Poser Paul is a guru when in reality he's a phony.

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