LeBron James, Arnold Schwarzenegger’s sell nutrition company to Openfit

LeBron James #23 of the Los Angeles Lakers dunks the ball against the Philadelphia 76ers on January 25, 2020 at the Wells Fargo Center in Philadelphia, Pennsylvania.

Jesse D. Garrabrant | NBAE | Getty Images

Ladder, a nutritional company found by basketball icon LeBron James and actor Arnold Schwarzenegger, has been sold to technology fitness platform, Openfit, the companies told CNBC.

Openfit CEO Jon Congdon and an undisclosed group of investors purchased Ladder, buying shares from investors, including investment firm Main Street Advisors. Terms of the deal were not made available.

In an interview with CNBC on Tuesday, Congdon said James and Schwarzenegger would stay on as minority shareholders and help with future promotional content.

“We looking to grow the brand,” said Congdon, adding the company would integrate Ladder’s nutritional supplements in subscription offerings.

Openfit is a mobile application that monetizes private training and exercise classes through subscriptions. The packages range from roughly $40 for three months to $100 per year. The company says it has approximately 130,000 subscribers.

Congdon said the company is “profitable”  but didn’t divulge exact revenue. He said, “those numbers could be available in the not so distant future.”

Asked if that meant that Openfit is seeking an IPO, Congdon, the co-founder of the fitness company Beachbody (parent company of P90X in-home exercises), said he couldn’t comment. He didn’t deny the notion, either, adding “all possibilities are open for us, and we’re considering all possibilities.”

With the acquisition of Ladder, which is on pace for $4 million in sales for 2020,  it will pair nutritional supplements with its “live and on-demand fitness programs, personalized nutrition plans and virtual access” to certified trainers.

“We looking at 300% too 400% growth at minimum next year and even more than that in the coming years,” Congdon said. “We’re hoping that they are a huge part of our revenue base moving forward.”

NBA player LeBron James and former California Governor Arnold Schwarzenegger in Los Angeles, California.

Chelsea Lauren | FilmMagic | Getty Images

James and Schwarzenegger founded Ladder 2018, aiming to create nutritional products for athletes to combat cramping while in action. The idea stemmed from James’ severe cramping in Game One of the National Basketball Association’s Finals series in 2014.

“After pushing my body to its limits season after season, I needed a different level of supplements that I could trust to complement my workouts and aid in the recovery process,” said James in a statement. “With Ladder, we achieved that. We were able to work with experts to create an incredible line of certified, high caliber supplements for all athletes, but we always recognized that is just one part of the process.

“Now with the reach and resources of the Openfit platform, we’re excited about bringing this all together and creating a new level of training and nutrition that fits everyone’s individual needs,” James said.

“It’s in the right hands,” added Schwarzenegger in an interview with CNBC on Tuesday. “It’s the right move to make.”

The former governor

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Fitness CEO James Gullatte moved from prison to business owner

His name is James Gullatte, but you can call him Boss. His biceps, decorated with tattoos from a past life, bulge out of a cobalt T-shirt that shares his company tagline, Results Do Matter.

In 2004, Gullatte arrived in Columbus with about $100 in his pocket and a laser-sharp focus: to help as many people as possible get fit. Overcoming obstacles from poverty to homelessness and incarceration, today he’s a certified fitness trainer and owner of B.O.S.S. Fitness, a two-room gym just southeast of Downtown, where he has logged over 175,680 training hours with roughly 1,500 clients and has earned over $2 million.

Paint me a picture of you while growing up.

Gullatte: I grew up in Westwood. Growing up in Dayton, you either did two things: worked at GM or ran the streets. I started running the streets around 11 years old. I began to go take care of myself, stealing candy. I was taking it to school, selling two candy bars for a quarter, to make money, to take care of the things I couldn’t get at home.

James Gullatte owns B.O.S.S. Fitness on E. Livingston Avenue.

What do you think made you turn to crime at such a young age?

Gullatte: I remember the first time I got caught stealing. Everybody came over, so it triggered a signal in my mind that if you get in trouble, you get attention. I was a baseball star and I was traveling all over Ohio on all-star teams and made it to the Little League World Series, but no one ever came to the games. I translated getting in trouble with getting attention.

You spent time at a youth detention center in west Columbus. Why do you think you continued your path after you left there at 17?

Gullatte: When I got home, there were people now standing on the streets selling drugs. The community was going downhill. But everybody had money. I began to steal cars.

I had this small goal: I wanted to be able to purchase a kilo of cocaine, which at the time was $24,000, around 1987. It was all about survival. But then the bottom fell out. I became addicted to cocaine. That was part of the reason why my business fell apart, and I ended up with seven children by four different women. I lost everything and became homeless from 21 to 34. Sandwiched in between were 10 years in prison.

Can you point to a time, while incarcerated, when you decided to change your life?

Gullatte: Prison is where I learned how to love me. This picture is still in my head: It was 1995. I had just worked out, and I was feeling good about what I was doing, and it just hit me, it stopped me: I asked myself, “Do you love yourself?” I took a hard look at myself at age 25, while I was sitting inside this cage, and my journey began to change. From that point on, it was about how

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Health and Fitness Visionary Dr. Jeremy James Launches The FITFOREVER Platform

This article was produced in partnership with T1.



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As 2020 has indeed proven to be an unrelenting year of challenges as a result of the coronavirus pandemic, government mandated quarantines, the economic collapse, and more, now more than ever, Americans are realizing the importance of maintaining a healthy and fit lifestyle. While the year has forced many business owners to reevaluate their companies and businesses, Colorado-based health and fitness visionary, Dr. Jeremy James saw the disadvantages of 2020 as an opportunity to reexamine how he could help optimize the performance and physical activity of Americans everywhere and recognized the demand for a safe and effective exercise program that people could utilize at home. With this, he developed FITFOREVER, the first of its kind, digital fitness platform that is completely customized to a user’s body and can be performed from home.

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As many might have realized during quarantine, the current landscape for digital fitness programs revealed how most approaches enlist a one-size-fits-all style of for training. Though it may work for some, for others, an approach like this often leads to injuries and inefficient workouts. In light of this realization, Dr. James along with his team of health and medical experts designed FITFOREVER to serve its users with a personalized fitness program that meets their needs, abilities, goals, and equipment availability.

With an extensive background in chronic back pain and human biomechanics, Dr. James is known for his best-selling book The Younger Next Year Back Book as well as two other programs, BACKFOREVER and GOLFFOREVER. After designing these two programs as a way to help people regain mobility and retrain the body to move freely without pain in the back or body, Dr. James saw huge success rates within his client base. With the foundation of his two prior programs, the fitness expert parlayed this expertise into FITFOREVER, with its focus being a comprehensive digital fitness platform that ranks helping users feel great as a top priority.

“Our method is simple,” says Dr. James. “At FITFOREVER, our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect.”

Through a personal assessment test, the program is the first of its kind, as it builds out a workout plan specifically designed to cater to each user’s body type, physical capabilities and goals. The program also takes into consideration things like pre-existing pain and injuries as well as the type of workout equipment a user has available to use. With daily-guided workout videos, users will enjoy their customized fitness plan as they begin their journey to building a strong foundation of physical activity and health, something Dr. James intends for all FITFOREVER members. While most existing digital fitness resources and platforms focus solely on aesthetic, FITFOREVER is one of the first to prioritize longevity and overall wellness.

“I saw a need to provide consumers with an educational foundation for greater mobility and healthy living,” says Dr. James.

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RespireRx Pharmaceuticals Inc. Announces Appointment of Dr. James Cook and Dr. Jeffrey Witkin as Research Fellows

Dr. James Cook

“As the original designer of the GABAkines licensed by RespireRx, I am very excited to be working on the research team being assembled by RespireRx to realize their therapeutic potential,” said Dr. Cook
“As the original designer of the GABAkines licensed by RespireRx, I am very excited to be working on the research team being assembled by RespireRx to realize their therapeutic potential,” said Dr. Cook
“As the original designer of the GABAkines licensed by RespireRx, I am very excited to be working on the research team being assembled by RespireRx to realize their therapeutic potential,” said Dr. Cook

Dr. Jeffrey Witkin

“It is an honor to be afforded this singular opportunity to join such a capable and driven team in further progressing the expanding portfolio of highly promising neuromodulator compounds. The broad-ranging efficacy of our GABAkine candidate, KRM-II-81, in preclinical models and in human epileptic tissue, already provides compelling evidence to substantiate this compound as a next-generation antiepileptic drug. I am enthusiastically looking forward to becoming an integral part of RespireRx’ bright future,” said Dr. Witkin.
“It is an honor to be afforded this singular opportunity to join such a capable and driven team in further progressing the expanding portfolio of highly promising neuromodulator compounds. The broad-ranging efficacy of our GABAkine candidate, KRM-II-81, in preclinical models and in human epileptic tissue, already provides compelling evidence to substantiate this compound as a next-generation antiepileptic drug. I am enthusiastically looking forward to becoming an integral part of RespireRx’ bright future,” said Dr. Witkin.
“It is an honor to be afforded this singular opportunity to join such a capable and driven team in further progressing the expanding portfolio of highly promising neuromodulator compounds. The broad-ranging efficacy of our GABAkine candidate, KRM-II-81, in preclinical models and in human epileptic tissue, already provides compelling evidence to substantiate this compound as a next-generation antiepileptic drug. I am enthusiastically looking forward to becoming an integral part of RespireRx’ bright future,” said Dr. Witkin.

Glen Rock, N.J., Oct. 27, 2020 (GLOBE NEWSWIRE) — RespireRx Pharmaceuticals Inc. (OTCQB: RSPI) (“RespireRx” or the “Company”), a leader in the discovery and development of innovative and revolutionary treatments to combat diseases caused by disruption of neuronal signaling, is pleased to announce the appointment on October 16, 2020, of Dr. James Cook and Dr. Jeffrey Witkin as Research Fellows.

Tim Jones, President and Chief Executive Officer said, ‘‘We are thrilled to formally welcome Dr. Cook and Dr. Witkin to the RespireRx team. In their capacities as Research Fellows, they will immediately assume roles as integral core members of our research team, reporting to Dr. Arnold Lippa, and participate as members of our Scientific Advisory Board. Their intrinsic depth of knowledge, collective academic and industry achievements in the field of neuroscience is unrivaled. Their expertise in the development of novel and innovative glutamate and GABA-A receptor neuromodulators, across a broad scope of patient -critical disorders will prove extremely valuable as we continue to grow the business; in parallel, we are actively expanding our portfolio of products, broadening our technical and regulatory asset base and in turn strengthening our already longstanding collaboration with the University of Wisconsin-Milwaukee Research Foundation ‘UWMRF’.’

Dr. James Cook is a Distinguished Professor of Chemistry at the University Wisconsin-Milwaukee where he co-leads a group of scientists who have synthesized and tested a broad series of novel drugs that display GABA-A receptor subtype selectivity and pharmacological specificity. He is a leading expert in GABA-A receptor drug targeting with more than 40 years’ experience in organic and medicinal chemistry and more than 500 scientific publications and 60 patents.

Dr. Jeffrey Witkin, is

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Carlo Ancelotti issues James Rodriguez Everton fitness update

Carlo Ancelotti has revealed Everton will check on James Rodriguez over the next few days following Everton’s loss to Southampton.

The Blues were handed their first defeat of 2020/21, but still stayed top of the league, on Sunday afternoon at St Mary’s as the hosts secured a 2-0 win.

Goals from James Ward-Prowse and Che Adams were enough to seal the points for Ralph Hasenhuttl’s side with Everton playing well below the level they have so far this term.

Towards the end of the game, with the visitors having made all three substitutions, Rodriguez seemed to be struggling as the final minutes played out.

However, his manager doesn’t believe the problem is a big one.

Ancelotti told his post-match press conference: “I think we have to check in the next few days.

Royal Blue: Carlo Ancelotti – James Rodriguez is not definitely out for Southampton

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“He was tired at the end, he felt his muscle a little bit. But I don’t think it’s a big problem.

“It’s true that the game was difficult for everyone.”

Everton lost their for the first time this season on Sunday, ending a run of eight matches unbeaten in all competitions to get 2020/21 off to a flying start.

Ancelotti was disappointed with the defeat, but believes his side shouldn’t be too down-hearted after what has been a tremendous start to the campaign.

“It was not a good day, it was not a good performance,” he added.

“We are here to talk about the first defeat and I think we have to move forward. Of course, we don’t like to lose games, but in football it happens.

“We arrived after a fantastic start and so we have to move forward from this game with the same belief as we had when we arrived here.

“It can happen.

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“I’m disappointed because we lost the game, but I cannot forget what we did until now.

“We did really well honestly and we have to keep going to continue to do well. This is the point, we don’t have to be too disappointed.

“We are still at the top of the table, this is an unbelievable achievement for us. We have to try to stay there.”

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Everton Boss Delivers Latest James Fitness Update

Everton boss Carlo Ancelotti says James Rodriguez has “recovered well” and has a chance of featuring in Everton’s Premier League game at Southampton on Sunday (2pm).

The Colombian suffered a knock in last weekend’s 2-2 Merseyside derby draw at Goodison Park and looked set to miss the Saints clash.

Ancelotti, however, revealed James was “partially involved” in Everton training on Friday and his fitness will be assessed ahead of Sunday’s contest.

Club Captain Seamus Coleman will miss the game after sustaining a hamstring injury against Liverpool, while Jonjoe Kenny remains sidelined with an ankle problem but is closing in on a First-Team return.

Ancelotti confirmed deadline day signing Ben Godfrey will start at right-back at Southampton.

“James is not definitely out,” said Ancelotti, who was speaking at his pre-match press conference at USM Finch Farm.

“He had a big hematoma and was not able to train until today [Friday].

“He is much better now and we have confidence that maybe he can play.

“Fortunately, I think his recovery was really good and he trained today – he had a partial training session. I hope he is going to train tomorrow and we will see if he is in condition to play on Sunday.

“Jonjoe Kenny is not ready yet. He has to train more, while Seamus is out.”

Mason Holgate remains unavailable with a toe injury, while fellow centre-back Jarrad Branthwaite is training individually as he recovers from an ankle problem.

Striker Cenk Tosun (ACL) and midfielder Jean-Philippe Gbamin (Achilles) are both continuing their rehabilitation programmes.

With established right-backs Coleman and Kenny out of Sunday’s game, England Under-21 international Godfrey will again deputise in that position following an accomplished debut display last weekend.

The 22-year-old played for more than an hour against Liverpool after replacing Coleman, and mixed polished defending with enterprising attacking play.

“Ben played a good game [against Liverpool],” Ancelotti said.

“After the first 15 minutes of the first half, where he had difficulty, the second half was really better.

“Also, you have to consider he played against one of the best wingers in the world in Sadio Mane.

“It was not an easy game for him but he was good, in my opinion.

“We tried him as a right-back this week in some exercises. He has all the qualities to play at right-back.

“I have no doubts about this and he will play there on Sunday.”

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