isrcer

health

isrcer

Fenty

health 

Rihanna’s latest Savage X Fenty campaign stars Black breast cancer survivors

[email protected]_84 , , , , , , , , ,

Written by Jacqui Palumbo, CNN

Rihanna is using her latest Savage X Fenty campaign to shine a spotlight on Black breast cancer survivors.

In support of Breast Cancer Awareness Month, the singer’s lingerie brand asked three “survivors and thrivers” to model new styles from a capsule collection that will directly benefit the Clara Lionel Foundation, a charity founded by Rihanna in 2012. A press statement said that Savage X Fenty will donate a portion of the proceeds — up to $250,000 in total — to help the organization fund cancer research and support for Black people diagnosed with the disease.
Leiva, one of the three models, wanted her scars to be shown in photos. "I do not see my scars as scars," she said in an e-mail. "I look at them as my handmade jewerly pieces ... reminding me and others I am here and thriving."

Leiva, one of the three models, wanted her scars to be shown in photos. “I do not see my scars as scars,” she said in an e-mail. “I look at them as my handmade jewerly pieces … reminding me and others I am here and thriving.” Credit: Courtesy of Savage x Fenty

The campaign photographs feature Cayatanita Leiva and Ericka Hart, both 34, and Nykia McKenzie, 26, wearing the collection’s sporty new styles against draped pink fabric. Each model had a hand in how they were presented, either taking the pictures themselves or with the help of a loved one.

Hart, who posed in a gray bralette and panty set, was diagnosed with two types of breast cancer at once: HER2-positive and triple-negative. The model credited the Black femme and queer communities with being a source of support.

“The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme,” Hart said in an email interview.

“Many cancer campaigns focus on one aspect, your chronic illness but not how your various identities play a role in how you navigate cancer … I also loved that the campaign didn’t focus on poses that focused on strength as the sole image for living with breast cancer, but rather is just showcasing people who want to share their experience to make a difference for someone else.”

McKenzie, 26, models for the new Savage X Fenty campaign.

McKenzie, 26, models for the new Savage X Fenty campaign. Credit: Courtesy of Savage x Fenty

Rihanna has focused on Savage X Fenty’s inclusive appeal since launching the lingerie brand, a follow up to Fenty Beauty, in 2018. The product range caters to a variety of “nude” skin tones, and offers a wide range of sizes. Her two runway shows to date, both held at recent editions of New York Fashion Week, grabbed attention for their theatrical performances and representation of diverse body types, ethnicities and genders, in stark contrast to the kind of lingerie shows the industry is accustomed to.
“My vision for the Savage X brand has always been having women feel confident and expressing themselves,” she said earlier this year, in a behind-the-scenes video following the second of her brand’s runway shows.

A striking disparity

As well as offering visibility to three individual Black breast cancer survivors, the campaign also brings attention to what it calls

… Read more