The Dentist Entrepreneur Organization and Share Moving Media Announce Joint Venture to Publish DSO-focused Dental Trade Magazine

The Dentist Entrepreneur Organization (DEO) is committed to providing emerging dental group leaders access to the connections, education, and resources they need to grow. So, The DEO is excited to announce its joint venture with Share Moving Media to form DEO Media, LLC, publisher of Efficiency In Group Practice Magazine, a resource for dentist entrepreneurs and DSO leaders.

PORTLAND, Ore. (PRWEB) December 03, 2020

The Dentist Entrepreneur Organization (The DEO) of Portland, Oregon and Share Moving Media of Lawrenceville, Georgia announce the formation of a new entity called DEO Media, LLC, a joint venture between the two organizations to publish Efficiency in Group Practice, a bi-monthly dental trade magazine focused on DSOs (dental service organizations) and group dentistry.

“We’re extremely excited to give emerging dental group leaders even more access to the people, education, and resources they need to grow,” said Jacob Puhl, CEO of The DEO. “This partnership further enables us to continue our mission to help dentist entrepreneurs and their executives fulfill their visions. We hope to have a continued positive impact on the dental community.”

Efficiency In Group Practice provides an informational and educational link between manufacturers, distributors, service providers, and dental group practices. Each issue of Efficiency covers emerging trends in dentistry, and provides content to enable group practices to capitalize on their distinct strengths and differences to reach new heights of efficiency and become more profitable.

“This new partnership positions Efficiency in Group Practice with the leadership and direction so dearly needed for a publication to thrive in these dynamic times,” said Share Moving Media CEO John Pritchard. “Now more than ever, dental group practices need insight, understanding and community to grow their practices. We are excited to partner with Jacob Puhl and the entire DEO team to help provide just that!”

Under the partnership, The DEO and Share Moving Media will collaborate on editorial, sales, marketing and distribution of the industry-leading publication. Jacob Puhl, partner and CEO of the Dentist Entrepreneur Organization, will be Efficiency’s publisher.

The first issue from DEO Media, LLC will be the January-February 2021 edition of Efficiency In Group Practice.


The Dentist Entrepreneur Organization© (DEO) provides a context, a professional resource, and a peer-to-peer network within a well-managed organizational structure. For more information, visit

Share Moving Media is a leading publishing and content company providing information, communication and educational services to providers, manufacturers and distributors involved in the business of healthcare. For more information, visit

For more information on Efficiency in Group Practice, visit

For the original version on PRWeb visit:

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Zillennial entrepreneur: Sal Toner of FC Chaos Boxing & Fitness . . . and make sure you smile!

(Zillennials — part of Gen Z — exhibit independence and decisiveness, and are more likely to focus on solving problems and creating ideas, says Joseph Pidoriano, 23 and a businessman himself. The New Dorp resident is one of four young entrepreneurs who we’ll be highlighting who head up local businesses and are demonstrating insight and perspective into their professions during a challenging time.)

Today: Sal Toner of F.C. Chaos Boxing & Fitness

F.C. Chaos Boxing & Fitness is a training facility owned by Sal Toner, 24, and home to one of the most unique fitness communities on Staten Island. With a culture centered around creating healthy and happy customers, F.C. Chaos has two rules: you have to smile the entirety of your workout and you cannot quit.

F.C. Chaos started as Toner Boxing & Fitness after Toner worked 10 years in the fitness community.

“I was inspired to start Toner Boxing & Fitness after a realization that my training not only made people healthy but also played a crucial role in making people happy. Very often my clients would say how training was the highlight of their day. After I learned how much of an impact I had on people, I decided to leave my full-time job in the non-profit sector and partnered with two great people and created ‘Chaos,” said the Graniteville resident.

If you ask any of Toner’s clients what makes the gym unique, they’ll say the same thing: It’s a community when you walk into the gym. You immediately join a group of people with common goals and values. Everyone is there to help one another. It’s not unusual to find a complete stranger cheering for you as you finish that last push up or throw punches on the pads.

Sal says when he shut down in March, the business was only two-and-a-half months old and was steadily growing at the time. Historically, March through May is always busy in the fitness industry as people prepare for summer.

“We weathered the COVID storm well and quickly pivoted to virtual workouts and eventually park workouts. As we return back to the gym the community has never been stronger and we’re quickly growing to a membership larger than before COVID.”

Toner entered the fitness world at age 13 growing up in a boxing gym with a dream of one day opening his own.

Fast forward eight years after saving two paychecks from his job fundraising for a great veterans organization IAVA, and he opened a small boxing and fitness studio. A year later he quit his full-time job, opened a second location and followed his dream to create a company that could make an impact through health, fitness and wellness.

F.C. Chaos is located at 10 Brick Court in Charleston and 12 Bradley Ave. in Meiers Corners. On the web at and on Instagram @Fcchaosfitness and Facebook F.C Chaos Boxing & Fitness

(Last in a series of four.)


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Mirror Entrepreneur Sold Her Fitness Startup to Lululemon. Letting Go Meant Sticking Around.

Brynn Putnam, a former ballerina, knows something about pivoting. That skill was put to the test this year when the 37-year-old entrepreneur finally got a boss.

Ms. Putnam created the Mirror, an at-home fitness product that streams workout classes to a reflective glass propped against the wall. As the pandemic increased the demand for such gadgets, Ms. Putnam adjusted by deciding to sell Mirror to Lululemon Athletica Inc. for $500 million.

Ms. Putnam cashed in but didn’t check out: She remains chief executive of Mirror, reporting to Lululemon CEO Calvin McDonald. Her new boss said his vision for Mirror is aligned with its creator’s. Mr. McDonald runs a clothing company, not an equipment manufacturer—he wants Ms. Putnam to take her ideas and run faster, harder and stronger.

“Certainly, Mirror is my baby, and it’s scary to release some of my hold,” Ms. Putnam told me earlier this month. Four months after the purchase, Lululemon has already begun making changes intended to make releasing her hold easier, such as putting more marketing might behind the products, and investing in future technology. Mirror’s 2020 revenue forecast has been increased to $150 million from $100 million since the sale, reflecting increased awareness and availability.

The marketplace is full of enterprises that sold to bigger companies with the goal of accelerating the founder’s vision rather than changing it. In 2017, Inc. bought Whole Foods Market Inc. A year later, a unit of Foxconn Technology Group acquired Belkin International Inc (maker of Linksys networking products, iPhone chargers and other devices). In 2019, Alphabet Inc.’s Google agreed to purchase Fitbit Inc.

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