Event promotes Dubai as fitness destination

A fitness event geared toward the press was held on Nov 25, 2020, to promote the Dubai Fitness Challenge (DFC). [Photo provided to chinadaily.com.cn]

Dubai, a place characterized by yachts, shopping malls, and skyscrapers, never fails to impress, making it the most visited city in the entire Middle East.

Aside from the glitter and glamour, Dubai also promises sports enthusiasts that it’s a city that boosts their heart rate. What delivers on that promise is the Dubai Fitness Challenge (DFC), an annual month-long citywide movement celebrating fitness and wellness.

To enhance the profile of DFC in China, the Department of Dubai Tourism and Commerce Marketing (Dubai Tourism) organized a remote fitness event geared towards the press on Nov 25.

Some reporters take part in a fitness event organized by the Department of Dubai Tourism and Commerce Marketing in Beijing on Nov 25, 2020. [Photo provided to chinadaily.com.cn]

Connected through live-streaming, more than 50 Chinese reporters in four Chinese cities – Beijing, Shanghai, Guangzhou, and Chengdu – competed against each other in an array of fitness and wellness activities including dancing and yoga.

Ali Obaid Al Dhaheri, the UAE ambassador to China, graced the event in person in Beijing and Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing, attended the event virtually.

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Fitness campaign launched for Dubai residents



a group of people holding a sign: #LiveBetterwithAster: Fitness campaign launched for Dubai residents


© Provided by Khaleej Times
#LiveBetterwithAster: Fitness campaign launched for Dubai residents

Aster has launched the #LiveBetterwithAster campaign for Dubai residents consisting of free fitness sessions with fitness experts and health checks.

The services can be availed at the DFC’s flagship Fitness Villages at Kite Beach and Al Khawaneej/ Quranic Park until November 28.

Under the #LiveBetterwithAster campaign, the healthcare provider is offering 70 per cent off on special health check packages, starting from Dh99 only which can be redeemed any time before December 31, 2020.

In addition to this, several contests are being conducted throughout the month where residents will get a chance to win gift hampers and vouchers that can be redeemed with Aster.

The entity is also the official hospital and clinics partner of Dubai Fitness Challenge (DFC).

Through various initiatives benefiting Dubai residents as well as employees of Aster, the group is supporting the vision of Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council to help residents work towards their mental and physical fitness and adopt a healthier lifestyle during the pandemic.

For its 19800+ employees, the group has also initiated the ‘Aster Wellbeing Program’ across 7 countries, to drive employee well being through individual and group initiatives.

As part of this programme, Aster Hospitals and Clinics in UAE is organizing fitness sessions for its employees at facilities in Qusais and Mankhool.

Various activities like high-intensity interval training (HIIT), zumba and sports activities such as volleyball and badminton, at nearby grounds, are being conducted regularly.

All activities for internal employees as well as external public are being conducted maintaining highest standards of Covid-19 safety protocols.

Over and above, Aster Hospitals & Clinics is a preferred medical partner by the Dubai Police who are conducting various fitness boot camps at the Dubai Police Officers Club at Jaddaf during the Dubai Fitness Challenge month.

The boot camps are open for all residents of UAE.

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Residents gear up for a safe, sanitised Dubai Fitness Challenge



a person on a court: Residents gear up for a safe, sanitised Dubai Fitness Challenge


© Provided by Khaleej Times
Residents gear up for a safe, sanitised Dubai Fitness Challenge

Armed with a packed calendar of over 200 virtual sessions and 2,000 classes across 150 locations, Dubai residents are all set to welcome a ‘safe and sanitised’ fourth edition of the Dubai Fitness Challenge (DFC).

Most of the residents have already made fitness a big part of their lifestyle this year, due to the pandemic. While several people have taken up running and yoga, there has also been a big boost people using YouTube and other video portals for at-home workout routines.

Tanya Zag, a Dubai-resident said being indoors amid the curfews took a toll on her mental well-being. “I began running a few months ago and it has become the best stress buster for me. It empowers me and even if I have had a tough day at work, running takes all my worries away.”

“I am really looking forward to the DFC this year. The entire city is buzzing with electrical energy, which is fantastic,” she added.

Jhona Meryl, a fitness influencer said: “It’s really exciting because it’s a collective effort, and the best part is that when people do something continuously for 30 days, it becomes a habit and enforces positivity, which is something people really need right now.”

Day 1 of DFC

Starting today, residents are all set with their athletic wear, yoga mats, personal exercise tools, and of course, their face masks for outdoor activities. To ensure social distancing, prior booking has been made essential for all events on www.dubaifitnesschallenge.com.

The annual event, launched in 2017 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, is one of the most sought events where families and individuals break a sweat, irrespective of their fitness levels.

The hybrid event has promised to make fitness easy and accessible to all – from young adults, teenagers, families, older residents and people of determination, to businesses and schools.

Saeed Hareb, Secretary-General of Dubai Sports Council, has promised the event will maintain strict safety and hygiene regulations, social distancing guidelines and sanitisation requirements.

“For us, sports are an essential activity at all times, but it has become even more important in this period of Covid-19. Exercising and staying fit strengthens your immune system and a strong immune system is your best defence against illness,” he said.

What to look forward to?

Residents can look forward to a packed calendar of free fitness events, sports activities, health and wellness programmes and virtual sessions, including three dedicated Fitness Villages, ten community-centric Fitness Hubs.

Participants can unlock free 30-day programmes from leading global apps – Fitbit Premium, NEOU, Steppi, Sweat, Sworkit, Daily Burn, FIIT and Les Mills on Demand.

This year, the challenge is placing an elevated focus on at-home sessions with the Find Your 30 virtual content hub. Free-to-access, the facility is being hosted on the DFC website, allowing participants

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Dubai Fitness Challenge: Nike launches free 30-day calendar of movement

Nike
The campaign features Zainab Al Eqabi an amputee and everyday athlete, as well as other successful Arab female athletes
Image Credit: supplied

Dubai: Nike launched the Middle East’s installment of “You Can’t Stop Us”, a campaign aimed at encouraging women across the Middle East to discover the world of movement in water, the film is a rallying cry for women across the region to go out and play.

The “You Can’t Stop Us” month-long campaign, features four remarkable women who have forged their very own success stories in the world of sport, starring Zainab Al Eqabi, amputee and everyday athlete, Sarra Lajnef, Olympic Swimmer, Nike Swim Coach, Rower and Triathlete, Maha Al Ameri, UAE National Rower and Manal Rostom, Founder of Surviving Hijab & Nike running coach and triathlete.

Despite concerns, criticism and limitations, these women have remained unstoppable and hope to inspire women in the region who want to pursue sport with their relentless spirit.

‘You Can’t Stop Us’ is meant to inspire and motivate athletes across the region to participate in Nike’s 30-day calendar of movement. This year’s calendar coincides with the fourth edition of the Dubai Fitness Challenge

The Nike 30-day calendar includes:

1. Virtual Coaching Hub: A WhatsApp coaching hub that provides members with expert tips and ongoing guidance on nutrition, mindset, recovery and movement from Nike Master Trainers to help athletes pursue a healthy lifestyle.

2. Livestreamed session led by Nike Master Trainers, tackling HIIT, yoga, dance and mediation. The free live-streamed community workouts run twice daily and are suitable for small spaces and all levels of fitness.

3. In partnership with Hamdan Sports Complex, Nike will host a swimming clinic for women. Including introductory and intermediate sessions held daily at limited capacity. The clinic is coached and led by Olympic swimmer and triathlete Sarra Lanjef.

4. Nike Training App: A free access to digital library of over 200 workouts available at the Nike Training apps.

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Dubai launches new dedicated centre for treating infectious diseases



a group of people in a room: Hospitality Care Centre Dubai Healthcare Authority


© Motivate Publishing
Hospitality Care Centre Dubai Healthcare Authority

The Dubai Health Authority (DHA) has inaugurated a Hospitality Care Centre dedicated to the treatment of infectious diseases, including Covid-19.

The specialised facility is located in the Dubai Industrial Zone and has 170 rooms spread across of three floors.

The state-of-the art centre includes clinics, pharmacy, laboratory, radiology and follow-up services.

It is operational 24×7 and has already begun receiving Covid-19 cases. There are 88 rooms dedicated for treatment of Covid-19 patients.

Patients will be treated under the supervision of staff from Rashid Hospital, since the centre is directly affiliated with the hospital.

Humaid Al Qutami, director-general of the DHA said that the authority had worked towards increasing the capacity of its medical facilities, in anticipation of any developments.

He added that the objective is for the facility in the future to become an international centre specialised in treating communicable diseases, providing highly advanced laboratory for radiology and diagnostic tests, and serving as unit for epidemiological research and studies.

Earlier this month, the authority launched three new dedicated Covid-19 testing facilities in the emirate at Al Rashidiya Majlis, Al Hamriya Port Majlis and Jumeirah 1 Port Majlis, in collaboration with the Community Development Authority Dubai.

Read: DHA opens three new Covid-19 testing facilities in Dubai

It takes the number of DHA centres exclusively for Covid-19 testing up to five – which includes those already opened at Al Shabab Al-Ahli and Al Nasr Clubs.

On Tuesday, the UAE reported 1,390 new cases, 1,708 recoveries and two deaths in the last 24 hours. The registered infection count has therefore risen to 127,624.

Read: Covid-19 update: UAE reports 1,390 cases; 466 infections registered in Oman

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Return of Dubai Fitness Challenge

DUBAI- The Dubai Fitness Challenge, DFC, is all set to return to the city from 30th October to 28th November 2020 to strengthen its spirit of community and inspire residents and visitors to pursue an active lifestyle. Launched in 2017 by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, the fourth edition of the Challenge will feature an action-packed calendar of virtual and physical events including sports, health and wellness activities.

DFC 2020 seeks to motivate members of the Dubai community to commit to 30 minutes of activity for 30 days.

Dubai Fitness Challenge has been designed to help people of all ages, abilities and fitness levels improve their health and social well-being and experience a diverse range of physical and virtual fitness, sports and exercise programmes. Public health and safety will remain paramount throughout DFC, with all physical events strictly following preventive regulations outlined by the Dubai government, including social distancing, safety precautions and hygiene and sanitisation guidelines.

Inviting members of the Dubai community as well as government entities, businesses and schools to take on the Dubai Fitness Challenge 2020, H.H. Sheikh Hamdan bin Mohammed said, “The return of Dubai Fitness Challenge is a testament to the emirate’s resilience and its commitment to rebuild a stronger and happier society by embracing the benefits of fitness and wellness habits. When we create the right habits and make them a part of our lives, we have the opportunity to truly transform ourselves.

“Dubai is a city that recognises the importance of physical, mental and social well-being, and constantly strives to provide everyone opportunities for an active lifestyle. All it takes for you to succeed is an unyielding pledge to enjoy 30 minutes of activity for 30 days. I challenge each and every one of you to embrace your fitness journey and make a difference in your life. Together, let’s make the UAE the most active country in the world.” The Dubai Fitness Challenge is committed to creating a safe environment for everyone to be physically active. DFC’s programme of events and activities ensures Dubai’s residents and visitors can stay committed to their health and wellness in both safe, socially distanced settings and from the comfort of their homes. Encompassing all preferences, this year’s programme of events and activities expands its focus from a purely physical approach to a holistic perspective to empower everyone to embark on their own unique fitness journey.

Recognising the importance of fostering a virtual support network to encourage the whole city to keep moving wherever they are, whenever they can, DFC 2020 will have a special focus on at-home sessions with the return of its “Find Your 30” virtual content hub on www.dubaifitnesschallenge.com. The free-to-access, one-stop destination will host a wide range of fitness content for all ages and abilities, while providing inspiration and trusted information for users to craft their individualised fitness programmes.

Participants can explore workout videos, 30-day exercise programmes, discipline challenges, healthy

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2,000 free sessions on offer under month long Dubai Fitness Challenge starting October 30

Hamdan in DFC
Sheikh Hamdan participating in the Dubai Fitness Challenge 2019. Sheikh Hamdan on Tuesday challenges each and every one in the city to embrace fitness journey and make a difference in life.
Image Credit: instagram.com/Faz3

Dubai: Dubai Fitness Challenge (DFC) is set to return from October 30 to 28 November to inspire residents and visitors to pursue an active lifestyle by committing to 30 minutes of activity daily for 30 days.

Launched in 2017 by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, the fourth edition of the challenge will feature a calendar of virtual and physical events including sports, health and wellness activities.

Fitness for all age groups

DFC has been designed to help people of all ages, abilities and fitness levels improve their health and social well-being and experience a diverse range of physical and virtual fitness, sports and exercise programmes. Public health and safety will remain paramount throughout DFC, with all physical events strictly following preventive regulations outlined by the Dubai government, including social distancing, safety precautions and hygiene and sanitisation guidelines against the COVID-19 pandemic.

Transform

Inviting members of the Dubai community as well as government entities, businesses and schools to take on the Dubai Fitness Challenge 2020, Shaikh Hamdan said: “The return of Dubai Fitness Challenge is a testament to the emirate’s resilience and its commitment to rebuild a stronger and happier society by embracing the benefits of fitness and wellness habits. When we create the right habits and make them a part of our lives, we have the opportunity to truly transform ourselves.

“Dubai is a city that recognises the importance of physical, mental and social well-being, and constantly strives to provide everyone opportunities for an active lifestyle. All it takes for you to succeed is an unyielding pledge to enjoy 30 minutes of activity for 30 days. I challenge each and every one of you to embrace your fitness journey and make a difference in your life. Together, let’s make the UAE the most active country in the world.”

At-home sessions

DFC 2020 will have a special focus on at-home sessions with the return of its ‘Find Your 30’ virtual content hub on its website. The free-to-access, one-stop destination will host a wide range of fitness content for all ages and abilities, while providing inspiration and trusted information for users to craft their individualised fitness programmes. Participants can explore workout videos, 30-day exercise programmes, discipline challenges, healthy recipes, health and wellness articles, vlogs, educational videos for children, and much more from leading experts in the fitness and health industry. The hub will also provide easy access to DFC’s events and sessions, ensuring participants can navigate their personal fitness journeys both during the Challenge and beyond.

The hub will also feature ‘City is a Gym’, a virtual map spanning 30 locations across the city where individuals can exercise for free without any equipment. Upon arrival at each location, participants will be able to

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