Hylete Aims to Create the Next Big Fitness Brand



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Hylete is a fitness lifestyle brand, with a wide assortment of apparel items for men and women. The company is also raising capital through an equity crowdfunding campaign on StartEngine. The minimum investment for Hylete is only $500.



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The co-founders of the company include Ron Wilson and Matthew Paulson, who both had high-level positions at companies like Jaco Clothing and Gathering Storm before starting the company. In 2012, they saw an opportunity to develop a better training short for those who were serious about fitness.

The reception was strong and the co-founders quickly moved into other categories like shirts, pants, hoodies, backpacks and cross-training shoes.

Background on the Company

One of the keys to the success of Hylete is its focus on personalization. This is certainly important for fitness requirements. To this end, the company has created a quiz on its website to determine the best fit for its clothing line. For example, there are 14 distinct styles for shorts.

Hylete has also spent much time cultivating an engaged community (there are over 81,000 followers on Instagram and the company’s products have gotten over 51,000 five-star reviews). Because of this, the company has received valuable feedback to improve its products.

Here are just a few of the company’s offerings:

  • Incline shorts: This uses a stretch woven fabric that has enough room for the hips and thighs, which means higher impact movement.
  • Urban joggers: This item strives for a both warmth and breathability. Some of the features include a drawstring waistband and an internal fleece fabric.
  • Altium sports bra: This has an X-strap for better support and comfort but does not grind into a woman’s shoulders.
  • Circuit II cross-training shoe: These allows you to choose between three types of insoles.
  • Nimbus tights: This is a legging that is meant to complement a person’s hips and legs.

What about the traction for the company? Well, the company has definitely shown strong growth. According to the investor materials, the compound annual growth rate is over 70% and last year’s sales hit $12.6 million. There are more than 300,000 customers and over 30,000 are certified fitness experts, who have provided content on the Hylete blog and social channels.

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Bottom Line On Hylete

The equity crowdfunding capital raise has gone quite well. So far, the company has received commitments for more than $734,000 from 974 investors (the valuation has been set at $44.8 million). Yes, it seems that the company’s own community has been essential for this success.

The investment also comes with several perks. That is, there is 50% off all regular-priced products and 10% discounts on clearance locker items. Then there is also free ground shipping for U.S. orders and one Hylete rewards point for each dollar invested.

But of course, as is the

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Local lawyer beats doctor, dentist in big East Geelong auction sale

East Geelong has again proved a beacon for professionals with a doctor, lawyer and dentist contesting the auction of a renovated character home that sold for $90,000 above reserve.

The local lawyer outlasted the competition to buy the four-bedroom house at 1 Darling Street for $892,000.

It’s the highest price ever recorded in the street, eclipsing the previous top sale by $40,000, CoreLogic records show.

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McGrath, Geelong agent David Cortous said bidding moved quickly past the $800,000 reserve price at Saturday’s auction.

He said the trio of bidders were all attracted to the low-maintenance lifestyle on offer.

“There was a doctor, a lawyer and a dentist, you could not have written a better script and the local lawyer bought it,” Mr Cortous said.

“The house was basically rebuilt eight years ago and it was just beautifully presented, well-built home with nothing to do.”

A rear open-plan living zone was the centrepiece of the renovation and includes a quality kitchen with Caesarstone benchtops and European appliances.

It provides easy access to a covered deck and compact landscaped backyard.

Mr Cortous said the confident bidding was a great sign for real estate in Geelong.

“There is certainly plenty of depth in the market, even without the Melbourne buyers,” he said.

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Lifelong atrial fibrillation risk may be higher for big babies

Parents are usually pleased when their newborn seems big and strong, but new research suggests that large babies may be at higher risk for the heart rhythm disorder atrial fibrillation later in life.

Atrial fibrillation (a-fib) is the most common heart rhythm disorder, affecting more than 40 million people worldwide. People with a-fib have a five times increased risk of stroke.

The association between birth weight and a-fib is controversial, which led the authors of this study to investigate it.

Using a special data analysis technique, the researchers concluded that there was a link between greater birth weight and an increased risk of a-fib later in life.

Specifically, people with a birth weight that’s 1 pound above the average 7.5 pounds are 30% more likely to develop a-fib, the findings showed.

The study is scheduled to be presented Monday at a virtual meeting of the European Society of Cardiology (ESC).

“Our results suggest that the risk of atrial fibrillation in adulthood may be higher for large newborns [over 8 pounds, 13 ounces] than those with normal birth weight,” said study author Songzan Chen, from Zhejiang University, in Hangzhou, China.

“Preventing elevated birth weight could be a novel way to avoid atrial fibrillation in offspring — for example with a balanced diet and regular check-ups during pregnancy, particularly for women who are overweight, obese or have diabetes,” Chen suggested in a meeting news release.

“People born with a high weight should adopt a healthy lifestyle to lower their likelihood of developing the heart rhythm disorder,” Chen recommended.

According to Michel Komajda, a past president of the ESC, “Atrial fibrillation is a devastating illness that causes avoidable strokes if left untreated. We know that people with unhealthy lifestyles are more likely to develop atrial fibrillation, and risk can be lowered through physical activity and keeping body weight under control. This study is a welcome addition to our knowledge about how to prevent atrial fibrillation.”

More information

The U.S. National Heart, Lung, and Blood Institute has more on atrial fibrillation.

Copyright 2020 HealthDay. All rights reserved.

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Big Babies May Face Higher Lifelong A-Fib Risk | Health News

By Robert Preidt, HealthDay Reporter

(HealthDay)

MONDAY, Oct. 19, 2020 (HealthDay News) — Parents are usually pleased when their newborn seems big and strong, but new research suggests that large babies may be at higher risk for the heart rhythm disorder atrial fibrillation later in life.

Atrial fibrillation (a-fib) is the most common heart rhythm disorder, affecting more than 40 million people worldwide. People with a-fib have a five times increased risk of stroke.

The association between birth weight and a-fib is controversial, which led the authors of this study to investigate it.

Using a special data analysis technique, the researchers concluded that there was a link between greater birth weight and an increased risk of a-fib later in life.

Specifically, people with a birth weight that’s 1 pound above the average 7.5 pounds are 30% more likely to develop a-fib, the findings showed.

The study is scheduled to be presented Monday at a virtual meeting of the European Society of Cardiology (ESC).

“Our results suggest that the risk of atrial fibrillation in adulthood may be higher for large newborns [over 8 pounds, 13 ounces] than those with normal birth weight,” said study author Songzan Chen, from Zhejiang University, in Hangzhou, China.

“Preventing elevated birth weight could be a novel way to avoid atrial fibrillation in offspring — for example with a balanced diet and regular check-ups during pregnancy, particularly for women who are overweight, obese or have diabetes,” Chen suggested in a meeting news release.

“People born with a high weight should adopt a healthy lifestyle to lower their likelihood of developing the heart rhythm disorder,” Chen recommended.

According to Michel Komajda, a past president of the ESC, “Atrial fibrillation is a devastating illness that causes avoidable strokes if left untreated. We know that people with unhealthy lifestyles are more likely to develop atrial fibrillation, and risk can be lowered through physical activity and keeping body weight under control. This study is a welcome addition to our knowledge about how to prevent atrial fibrillation.”

Copyright © 2020 HealthDay. All rights reserved.

Source Article

Read more