Even within the most high-minded conversations about health and fitness, a squat is considered one of the most, if not the most, essential exercises. In the Kardashian-Jenner era of aesthetics and vanity however, healthy glute muscles are often defined by their size and shape in a body-con mini dress, generally ones no longer than the lateral width of a sock. But The DB Method is not only sustaining the aesthetic trend, they’re re-writing the glute health narrative.
When The DB Method launched in 2017, the brand capitalized on being a machine engineered to help users achieve the perfect squat. Now, they have expanded into accessories, kits, DVD’s, and everything that their loyal fan base would need to achieve all of their fitness goals.
The Machine has been notably pictured in the homes of Kim and Khloe Kardashian, as well as the gym of Hailey Bieber and a slew of other Victoria’s Secret models. But this celebrity-favorite brand is not only interested in vanity – they’re on a mission to educate users about proper glute health.
“The DB Method rebrand signifies our evolution and maturation as a business,” said Sydney Wollman, head of brand strength. “When we first launched, we introduced The Machine as a way to effectively activate and engage the largest and most important muscle group in the body – the glutes.”
In 2019, Harvard Medical School’s Health Publishing issued a piece on why squats are the most important exercise a person can do based on archived journals on the effects of excessive sitting and links to early death.
“Knowing that strong glutes are the foundation of strong bodies, today we are ready to introduce The DB Method to the larger at-home fitness audience; those looking for a quick but effective workout that benefits the entire body.” Explained Ms. Wollman of The DB Method.
Adam Swartz is a different kind of CFO; there are no financial analytics on his desk. As chief fitness officer of The DB Method, Mr. Swartz shapes and structures the fitness benefits and custom workouts of consumers’ experience. “Being a trainer for 20 years, the idea that people who don’t have access to an expensive coach and daily guidance, but can achieve those results with The DB Method is an amazing thing,” explained Mr. Swartz.
An essential element of injury prevention, a strong and defined gluteus maximus, medius, and minimus is often an overlooked benefit in the obsessive age of the butt selfie, or “belfie”.
Consumer reviews of the low impact workout glow with praise. As part of a 30-day challenge, users take posterior before and after photos. Other reviewers who report knee and hip operations say that The DB Method is the only machine they can use with no pain to their joints during recovery, and to avoid further injury.
“Whenever we do a free squat without coaching, the proper posterior muscles into the glutes are not effectively being worked,” said Mr. Swartz when describing the overlooked difficulty of performing a free-standing squat without guidance. “With The Machine, you have no choice but to feel your glutes activated. The gluteus maximus is one of the primal things that make us a human being — when we walk, the glute is powering us forward.”
During the global pandemic, the home fitness industry has seen an astronomical rate of growth. And just like The DB Method, growth shows zero signs of slowing down.