Tag: Workouts

 

Peloton and Planet Fitness Pumped for Pandemic Workouts. Here’s Why.

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Macquarie analyst Paul Golding sees double-digit upside for upscale exercise-bike maker Peloton and low-cost gym chain Planet Fitness.


Courtesy Peloton

The Covid-19 pandemic has closed gyms, pushing consumers to work out at home. But an analyst at Macquarie is bullish on both

Peloton Interactive

and

Planet Fitness.

Peloton stock (ticker: PTON) has soared to new highs, rocketing 368% so far in 2020. With gyms were closed, Peloton sales soared as consumers poneyed up for the company’s premium exercise bike and $39-a-month connected fitness subscription. At the same time, Planet Fitness stock (PLNT) fell 15%.

Macquarie analyst Paul Golding has Outperform ratings on both stocks. On Tuesday, he raised his Peloton price target to $150, and maintained a $78 price target on Planet Fitness. That represents 13% and 23% respective upside for the stocks.

Golding thinks Peloton is a good value for consumers, at the price of about three SoulCycle classes a month. He thinks the company’s can leverage its value and bundle equipment. He also thinks it could acquire an athleisure brand or develop a strength platform either by issuing more shares or using liquidity on hand, if the company wants to own the broader fitness category.

Consumers can get a Peloton bike for about $49 a month, the Peloton Treadmill at about $64 a month, and the membership at $39 a month. He thinks an additional $8 a month for a bench and weights could help boost retention. Such a scenario highlights the trouble Peloton could spell for gyms. Golding expects membership cancellations to hit midtier and high-end gyms, boutique gyms, and studios.

But if consumers combine Peloton’s at-home instruction with a low-cost gym membership, Planet Fitness could actually stand out, according to Golding.

“Enter Planet Fitness—with its almost 2,100 stores and Black Card reciprocity, and with a 50% gym membership rate across Peloton subscribers as an example across in-home platforms, we think Planet Fitness is poised to become the de facto bricks-and-mortar gym for many looking to diversify their fitness offerings,” Golding wrote. “And of course, reciprocity comes by virtue of being open and well capitalized.”

Pointing to industrywide struggles, Golding thinks Planet Fitness can benefit from consolidation.

“We think certain swaths of the competitive landscape like midtier gyms as well as boutiques and studios are likely to be affected by the secular shifts toward virtual fitness, leaving fewer brick -and-mortar alternatives to Planet domestically (especially at these price-points), and leaving more real estate available for Planet franchisees to take advantage of,” he wrote.

In Tuesday morning trading, Peloton stock is down about 1% to $131.90, while Planet Fitness stock is flat.

Write to Connor Smith at [email protected]

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New fitness studio in Omaha offers strength, cardio workouts for all fitness levels | Live Well

Omaha’s newest fitness studio has something to offer for all fitness levels, its owners said.

The Sculpt Studio, which mixes Pilates-style workouts with treadmill workouts, opened in late August in Elkhorn.

Owners Sarah Marshall and Emily Burgat teamed up to bring the concept to Omaha. The metro area already is home to several cycling studios, Marshall said.

“We wanted to bring something new and different,” she said.

Classes at Sculpt are high- intensity and low-impact. They’re suitable for gymgoers of all fitness levels. Some clients have used the classes as complements to their existing fitness routines, Marshall said.

In one class, gymgoers use Megaformer machines, which are similar to traditional Pilates machines. Participants work a muscle group until those muscles are fatigued before moving onto another group.

In another class, participants spend half the time on the Megaformers and half the time on Woodway Curve treadmills. The treadmills, which are curved on the bottom, are nonmotorized, so users control the speed by running or walking on them.

Classes are limited to 11 participants in the 2,000-square-foot studio. Each class is 50 minutes.

Machines are spaced out in the studio, and they’re wiped off regularly. Gymgoers are required to wear masks until they reach their designated machine for class. Class times are spaced out to avoid clients overlapping as they come and go.

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Autumn season workouts with Teddy Savage from Planet Fitness

11-Fitness: Autumn workouts with Teddy Savage from Planet Fitness


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WITH A CHANCE FOR SHOWERS DEVELOPING FROM I DAY. JENNIFER: THANKS, TAYLOR. IT’S TIME FOR 11 FITNESS. JOINING US THIS MORNING, TEDDY SAVAGE FROM PLANET FITNESS. YOU HAVE A PUMPKIN WITH YOU TODAY. >> YES, INDEED, JEN. I’M GOING TO SHOW YOU ALL EVERYTHING THAT YOU CAN DO TO SPICE THINGS UP RIGHT NOW WITH THE PUMPKIN AND I’M NOT TALKING ABOUT SPICED LATTES EITHER. JENNIFER: YOU CAN PUMPKIN SPICE UP YOUR WORKOUT. WHAT DO WE DO? >> FIRST AND FOREMOST, GO AHEAD AND GRAB YOUR ORANGE TOOL FOR TODAY. IT’S GOING TO BE THE PUMPKIN. THE FIRST THING, WE’LL DO PUMPKIN JACKS. I WANT YOU TO SQUEEZE IT, KEEP THE ELBOWS IN TIGHT. AS YOU HOP THE LEGS OUT, PRESS THAT PUMPKIN UP ABOVE YOUR HEAD. PMAKE SURE YOU STAY ON THE BALLS OF YOUR FEET TO OFFSET INJURY. BREATHE IN THROUGH YOUR NOSE AND OUT THROUGH YOUR MOUTH. JEN, YOU’RE LIKE MAN, THIS PUMPKIN IS TOO HEAVY, LET ME PUT IT DOWN. WE PLACE IT DOWN AND DO A COUPLE OF TOE TAPS. I’M GOING TO TAP MY TOES AND GO SIDE TO SIDE. JENNIFER: YOU GOT MOVES. >> OH, YEAH. GOTTA HAVE THE MOVES EARLY IN THE MORNING. YOU’RE LIKE OKAY, AWESOME. I GOT MY HEART RATE UP, MY HIP FLEXORS ENGAGED. WE WANT TO DO PUMPKIN HIP SWINGS. WE’LL HAVE THE PUMPKIN HERE, SWING BETWEEN THE LEGS AND UP. JENNIFER: LIKE A KETTLE BELL. >> EXACTLY RIGHT. YOU SPEAK MY LANGUAGE. WE GOT PUMPKIN POWERED KETTLE BELL SWINGS. LASTLY, YOUR CAV THE PUMPKINS, BUT KEEP IT AWAY FROM YOUR SIBLING, A PUMPKIN DASH. JUST RUN AWAY WITH THE PUMPKIN. BUT DON’T RUN TOO FAR. IT’S A GREAT WAY TO HAVE FUN WITH PUMPKINS AND SPICE THINGS UP WHILE HAVING FUN ON THE HOLIDAY. JENNIFER: GRAB IT AND RUN RIGHT TO COLUMBIA, BECAUSE THERE’S A REASON THAT YOU’D WANT TO GO. >> ABSOLUTELY. ON OCTOBER 22, WE HAVE A GRAND OPENING EXTRAVAGANZA IN THE COLUMN COLUMBIA, MARYLAND LOCATION. YOU CAN WIN PRIZES, GET BLACK CARD AMENITIES FOR FREE. BRING A BUDDY FOR FREE. IF YOU UPGRADE YOUR MEMBERSHIP NOW OR REFER A FRIEND, NOW UNTIL OCTOBER 22, YOU GET THE REST OF THE YEAR FOR FREE. JENNIFER: OOH, THAT’S A GOOD BARGAIN. I’M ALL ABOUT FREEBIES. WHAT ARE THE — YOU SAID THE BLACK CARD UPGRADES OR AMENITIES? WHAT ARE THOSE. >> YOU GET FREE ACCESS TO THE BLACK CARD SPA AREA WITH HYDRO BEDS THERE THAT GIVE YOU A GREAT MASSAGE, TOTAL BODY. JENNIFER: FREE? >> FREE. I’M TALKING ABOUT NO MONEY AT ALL. AND RIGHT NOW, YOU CAN ACTUALLY SIGN UP IN COLUMBIA, ZERO DOLLARS DOWN, TEN DOLLARS A MONTH AND YOU GET A MONTH FOR FREE AS WELL. SO THOSE BLACK CARD AMENITIES INCLUDE, ALSO, TOTAL BODY ENHANCEMENT AND SO MUCH MORE. BUT I IMPLORE YOU, DON’T TAKE MY WORD FOR IT. COME IN